Planning lighting and colour - Miss Georgiou

There are a variety of lighting styles within a music video, such as; strobe lighting, high key lighting and low-key lighting. The lighting is essential within a music video because it can create an atmosphere within the scene and allow the audience to be connected with the artist through the different lighting. The lighting used can also determine the type of person that they are, for example strobe lighting is mainly used within nightclubs and therefore can show the audience that, that particular artist prefers to go out and go clubbing- this is mostly used within dance or house genres.

High key lighting is mainly used in open areas and large spaces because it is the natural light from the sun, which can represent the artist as an open character who likes to live free.

Low-key lighting can show that the artist has a sense of enigma, this type of lighting can be used within buildings, alleyways or shifty areas, and it also can be used for a romantic setting.

Colours are key within a music video because each of the different colours can represent a mood, feeling or emotion, for example; The use of the colour red can follow the conventions and be associated with passion/love/anger. Blue can be seen as cold and distant; this can show the audience what type of person the artist is and affect how they are represented within the music video. Each colour can show the audience through the filters, what that person is about and how they like to be represented. 

Within our music video we are going to rely on low key lighting for the present parts of footage as this will be showing close-ups of our artist in a depressed manner and the use of low key lighting helps to create this atmosphere in order to build a relationship between the audience and the artist in an emotive way. Furthermore the effect that low key lighting has on the audience is that they get a feel of enigma as it doesnt give too much away of the artists surroundings which therefore keeps the audience guessing which is conventional to the indie genre. Our groups music video is following a love story and low-key lighting helps to build up a romantic setting and atmosphere in order to give the audience a visual understanding of what the song is about and what message the narrative is bringing across. Low key lighting helps to represent our artist as it reflects the emotions/feelings that the artist is feeling which is depressed and sad which builds a relationship between the artist and the audience emotively.


High key lighting will also be included within our music video as most of our setting is going to be outside in Hyde Park so we therefore intend on relying on the sun to give us the high key lighting that we will need. This will help represent the artist as being open and fun because she is enjoying herself going out with her partner/lover. This is conventional to a music genre because indie artist like to be shown as natural and not artificial therefore it would be highly appropriate to have high key lighting and to keep the music video as natural as possible. This lighting will help represent our artists personality and show the audience that our artist is an open artist and female who likes to have fun within her youth, which could appeal to those of similar age groups. 

Our group also intends on using an old-style yellowed type filter which can be used to represent the freeness that the artist may be feeling within the music video or the different feeling that she may be experiencing within the narrative being told. The yellowed filter can convey the happiness and joy the artist may be feeling within herself that shines yellow like the sun. This is conventional within a music genre due to the fact that most  indie music videos use filters within them to create an extravagant and flamboyant look, furthermore it also to come across to the audience as unique and individual which therefore represent the artists feelings at the present moment, and explain how she feels to the audience through the use of colour and filters. This retro hippy type filter also adds to the 70's style of our chosen artist Lana Del Rey which helps being forward her artist representation through visuals of the colours and filter as well as her music.



The way in which the target audience can build a relationship with our artist is through the emotions the artist is feeling. The target audience consists mostly of young teenage women going into their early twenties; similar age and same sex as the artist, this can be an emotional and key stage of a  woman's life; such as going through a breakup so could therefore allowing our artist to express her feelings through the use of colour/lighting instead of the words that she may be singing. Teenagers and young women may be going through this particular emotion where they are in a relationship and fall in love, but later something goes wrong and they break up; which is shown in the narrative of a failed love story within our music video. The lighting can express particular members of the audience as upbeat and joyful, this relates to the high key lighting. The use of low key lighting casts shadows which can express depression and how low in themselves the artist feels.