Planning cinematography - Miss Georgiou

Cinematography is extremely important within a music video because each camera shot used can either be used to connect the artist and the audience together or distance them away. The cinematography used can capture the audiences attention and give them a good overview of the whole setting and where the music video is set. Cinematography is extremely helpful within making the a music video because you can make a person seem important or inferior than someone else.

1.)Panning

The first shot our group  will be using is panning, which will be evident at the beginning of the video in order to show the location and surroundings of the  beach along with the artist. This shot allows the audience to be introduced to the setting and give them a visual aspect of the atmosphere. This builds it up for the rest of the video, creating a calming atmosphere before more dramatic and extravagant scenes which links the visuals and sound together when the singing within the music starts. Furthermore, the panning shot allows the audience to see more than the usual extreme long shot, which is more interesting to watch as the camera pans across the setting. This is conventional with an indie music genre because is shows the area in which the artist is and those who are around them so the audience can connect with the surroundings and the artist. This camera shot will help me to represent my artist by showing the audience of what the artist is like and where she likes to be and hang out in which the audience could relate to. 

2.)Extreme close-up

Within our music video, when we fist introduce the artist it will be an extreme close up shot of the artists eye will which will be intended to look as though she is staring at the male whilst being shown to the music quoting the lyrics "you know you made my eyes burn". This again links to the Goodwin theory as there is a clear link between lyrics and visuals. This is an effective way in which would be tactful to incorporate as this raises many connotations; the eyes can be connoted to be the windows to the soul, therefore the audience bonds with the artist and builds a relationship with them before they are even introduced to her whole face or image. The extreme close-up is conventional to the indie genre as it shows the emotion of the artist as they sing to the audience when they perform. This can be used to attract the audience and to draw them into the words that they sing if they make eye contact with the audience to connect with their emotions. This camera shot will help represent my artist as the emotions on her face to attract the audience. 

3.)POV shot

Within our music video POV hand held shots will be incorporated in order to make the videos more personal, which is conventional to the indie genre and is an inspiration I took from previously analysed videos. These shots will be evident within the flashbacks of our music video such as when the couple are together at the beach. However, once lyrics were analysed and the underlying message of love for money was revealed, our group decided that this should be added in some way. Therefore, with the up beat of the remix and mix of the dance genre, the clips will build up to a negative event where the male becomes angry with the female, regarding the loss of his money when gambling. Our group also intends to add a shot where the male character is looking out of the window, and the camera is positioned outside looking in through the window, where the artist will be standing behind the male character which angers him, causing him to push her to the window by the throat. The effect this has on the audience is making them feel as though they are looking in at the drama, making the clip more personal.

4.) High angle

Within the present day clips of our music video, the audience will gain the understanding that the narrative of the relationship failed and that the artist does not cope well with this. A high angle will be used on the artist to convey this and to show her negative feelings. This also connotes the idea that she isn't as strong as in previous clips as the use of this angle causes the artist to look inferior, weak and naive as opposed to the strong male character which therefore makes the audience empaphise 
with her. This is conventional to the indie genre as heartbreak is often used as a narrative and by making the female seem weak it conveys the idea of a breakup clearly for the audience to pick up on.

                                                                                    5.) Two shot
A two shot will be used within our music video in order to show the artist with her boyfriend/partner, this can give the audience an insight into the background story of the artist and what she is going through as well as a visual aspect of their relationship whilst being shown together in the same shot. Showing the two people together shows that there is a relationship going on and that they are most likely a couple which helps the audience understand the narrative being brought across within the music video. This is conventional to the indie genre because indie artists usually sing about relationships or narrate a love story within their music videos and shows also who they are singing about. This helps represent the artist as it shows her taste in men which in our music videos case is a stereotypical 'badboy' and 'rebel' -dyer's theory- and the different things that they do together. 

My target audience consisting mostly of youthful women/girls builds a relationship with my artist through the shots selected by our group, this is because they all portray the narrative and concept of a love story, which teenage girls/young women are stereotypically and generally interested in. These shots also build up s  story and show the narrative of a ruined relationship, which can be relateable to many young women going through breakups.