Planning editing styles - Miss Georgiou

A variety of editing styles are vital to include within a music video, this is because the editing elements cause the music video to be more intriguing to watch and makes the video appear more professional. Particular editing styles can create a story, and entice the audience which therefore builds a relationship between the artist and the audience.

Within our music video we will first include flashback scenes which will occur throughout the video of clips of memories of the artist that she is having of her and her partner-the narrative of a love story. This is inferred as a POV hand held camera is used. This will makes the video more personal and the audience/fans will feel closer to the artist. This is typical of the indie genre as artists use different conventions to show their life and past memories to the audience to create an idea/concept such as negative relationships, which makes them become more admirable. Also, the flashback scenes will be in sync with the lyrics of the song for example 'I will love you 'til the end of time' which shows the artist's true emotions creating a larger bond with the audience and reflect's an element from Goodwin's theory.

Through these flashbacks, faster editing will be used, for example the clips of the fireworks and roller coasters. Combined with the hand held camera work, these clips from setting such as a theme park, makes the video more believable and includes clips from the artist's life. This is conventional of the indie genre as artists use fast editing to create excitement and makes the audience more interested/intrigued, and these types of feelings are linked to roller coasters and fireworks. This also shows that the artist does normal things like her fans, which creates a strong bond and shows elements of her relationship and how romantic they were.

Lastly, through out the video, a vintage effect will be added within the flashbacks, especially. Combined once again with the hand held camera work, this creates a vintage and real life feel. This also creates something new but then again brings back elements from an earlier time. The vintage effect links to the artist as she is dressed in a 50s costume through out, with matching make up and hair styles. This represents the artist in an interesting and unique way, which is also conventional to the indie genre as fans of this genre prefer to see new elements that are unique and interesting to view.

My target audience (teenaged/young adults/females) can build a relationship with my artist through the use of these editing styles as the flashbacks for example, create a narrative and causes the audience to feel empathy towards the artist and relate to past life events. The fast editing is used to make the video more intriguing and interesting and the vintage camera effect makes the video different and interesting, also. Overall, editing styles are used to make the clips more exciting to watch and make the audience build a relationship with the artist and fundamentally, include conventional elements of the indie genre.