Planning Artist Image - Miss Georgiou

An artist representation is essential as artists use it in their music videos as aspects of reality to pick upon and reshape to suit current trends in society to make money or get people interested in the products they're selling to their target audience. In order to do this, media producers use stereotypes because it allows the audience to easily understand what is trying to be portrayed. 

The costumes that I intend on using within my music video includes those that would fit the indie genre, like that shown within the picture which includes skinny jeans on both sexes, or tights with shorts, a baggy t-shirt/oversized jumper/hoody. This is conventional to an indie music genre because the artist is represented in both a casual and relaxed manner in which the audience can relate to as it makes the music video appear more realistic and everyday. Indie artists are generally seen as rebellious and to also have an 'individual' style which is what our group intends on carrying out through the use of clothing conventions on our own artist to appear more indie to follow the genre in order for the audience to connect and build a relationship with the artist. This image helps to represent our artist as it reflects the music genre and gives the audience a visual aspect of the artists indie style music. This is conventional to an indie music genre as the artist is able to relate more to her specific target audience and this enables the audience to then relate more to the artist and create a better relationship with them as they can see that her clothing is more relatable and realistic to them. and therefore easy for the audience to copy her style. This shows that Indie artists are seen as comfortable and reasonable as they have their own style and show that they are not to fussed what the  media says about their 'grungy' look which is what we intend on following the conventions for our own artist to look more like an indie artist and to follow the genre. For the audience to connect and create a with the artist we intend on trying to fit the needs of the audience by trying to make them see we have created somebody who is relatable and who has a relatable style. This will help intice our audience to be more like the artist and this will result into more of a wider audience for the artist in the long run, if the aduience believe that the artist is just like them and not just a star. This would be convetnional to our music genre as we are following many of the mis-en-scene elemtns in order to stick with the indie theme.







Our groups chosen artist, Lana Del Rey, has a unique and individual style of a 70's retro look so we therefore decided to represent our artist within our music video in this way too. Within our music video our artist is having flashbacks where both she and the character will be seen wearing casual indie clothing but within the imagery of the present day our artist will be dressed in 70's style outfits such as those shown in the images of Lana Del Rey on the left. This is conventional to the indie music genre as the genre is all about individuality, being unique and standing out from other music artists- which is evident through the use of 70's clothing which is seen as unusual and out of the norm in the present day. Furthermore this image helps to represent our artist as Lana Del Rey's biggest statement is her retro look due to her uniqueness which tends to entice the audience into her music which is also in an unusual style which shows that her music matches her imagery therefore building a connection and understanding towards the audience.




Lana Del Rey's hair also contributes to her 70's retro style look. This includes the beehive hairstyle which is closely associated with the 70's as well as flower crowns in her hair to add to the retro feel both of which are shown in the images either side. The use of these hairstyles are conventional to the indie genre as it is original and uncommon which therefore appeals to the audience of the indie genre of whom like individuality. This image helps to represent our artist as it shows a connection between the artist and her music as the visuals of her 70's look match the old-fashioned style indie music which then builds a relationship between the audience and the artist as it gives them an understanding of how the artist comes across. Furthermore the hollywood pin curls relate to Dyer's star image as she comes across as an A star hollywood celebrity with this hairstyle which therefore helps to represent her image as its shows her title in fame as an artist in which the audience can aspire to. 
This is conventional to a genre music genre because she is to be seen as unique and comfortable with her appearance and the way that she portrays herself to her audience. These hairstyles will help represent my artist because we want to get across to the audience that our artist is following the streotypical conventions of an indie genere look, and likes to experiment with her hair and try out different things giving the artist a different edge on her music due to her image. It also gives a more relatable feel to the audience as she is able to show that not everybody is artificial. 

The make-up used within indie music videos consists mostly of bold and loud statement makeup which can catch the attention of the audience. The make up tutorial on the left hand side shows how to gain the Lana Del Rey's makeup look. This is conventional to the indie music genre because the make up is loud and extravagant through the use of bold winged thick eyeliner to capture the audiences attention especially young women who will want to capture the same look as the indie artist. This can be seen as attractive to some of the male audiences and therefore the female audiences will want to reflect them. This can represent our artist as flirtatious, rebellious and unique. This can be what some of the female audience will want to become like and aspire to be. The plump lips can be shown as seductive and promiscuous in order to entice the male audience and appeal to the female audience. The thick eye liner and flick can bring out the colour of their eyes and therefore gain attention towards the particular feature. Furthermore Lana Del Rey's makeup also matches her 70's theme as the plumped peach/nude lips and flicked eyeliner can be seen as very hollywood old style which reflects the theme of her individual music and artist representation. The eye makeup is very bold and eyecatching with bright redlipstick and subtle makeup around the fact giving bold statements but subtleness and innocence around the face. This is conventional to the indie music genre because the make up extravagant around the eyes to capture the audiences attention and make the audience feel a connection due to more focus on the eyes giving the feeling of more eye contact, women especially may want too capture the same look as the indie artists with the thick black eye liner, pale white face and bright red lipstick and want to copy her style giving her a more unique look which isnt artifical or superficial. This can be seen as attractive to some of the male audiences and therefore the female audiences will want to copy them and her music will then therefore appeal to the male audiences as well. This can represent our artist as flirtatious, rebellious and unique as it isn't your everyday sort of makeup and shows that she is unique in her own way. This can be what some of the female audience will want to become like. The bright red on the lips can be shown as seductive and flirtatious and the thick eye liner can bring out the colour of their eyes and therefore gain attention towards the particular feature and gain the attention of the audience more. The pale face can show the difference between a natural beauty and someone who wants to proterays themselves as natrual being. 

The target audience can build a relationship with our artist through the image and appearance that we have selected through the contrast of both casual clothing that they wear; which can be relateable to them as it is very everyday and casual which gives the audience a realistic mindset of the artist as well as the 70's style look in which the audience can be enticed into the more glamorous side of fame in which they can look up to and aspire to be/look like. The audience can build a relationship by the casual appearance parts of the artist, also the image is easy to copy of an indie artist and therefore can follow the stereotype of an indie artist. The audience can build a relationship by the casual appearance of the artist, also the image is easy to copy of an indie artist and therefore can follow the stereotype of an indie artist. The makeup shows how the artists is portrayed as somebody who doesn't care too much abut image and shows that she is a natural person, somebody who is innocent and relatable to the audience. This will be seen agin mainly through the narrative as I want to portray her as being somebody who has a natural personality and somebody who isn't fake when in a relationship too. Her makeu may get a bit stronger when performing as I want her character to show how she changes through her music and how she becomes somebody engulfed with her music and how music takes over her personality and she becomes a more confident individual.