Individual magazine advert - Miss Miller

I have created an individual magazine advert to represent the artist and genre in a way that will appeal to an audience and promote the song as well as the artist herself. The concept of creating an individual magazine advert means that each group member can compare, contrast and then combine ideas in order to create the best quality and most effective magazine advert for or artist as possible. A magazine advert serves the purpose of capturing the attention of the audience to make them interested into wanting to buy the album that the artist is releasing.

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Within my individual magazine advert I made the artists name white and bold in a capitalised font in order for the artists name to stand out and be one of the main focal points, the boldness can symbolise the importance of the artist. The album title is also in bold and a in the same font, this shows that the artist puts her music at an equal importance as herself, which is good promotion for both the artist and her music. The use of the colour white connotes the idea of purity which shows the audience that the artist has a sense of purity or innocence about her which is artist promotion. Thus opposed to black, white usually has a positive connotation as white can represent a successful beginning, which therefore highlights the purity and freshness of the artist new in the music industry. The colour white however, subverts the indie genre as it is not individual or associated with nature, this causes the artist to become different to those others in the indie genre which would therefore make them more interesting and thus more appealing to the targeted audience. 

The image on my individual magazine advert is the use of a mid shot which shows the artist's face smoking and the top part of her body showing upper clothing. The use of this mid shot causes the artist to become the main focus as she is central which promotes her artist image even further. The mid shot is at a low angle showing the artist looking down at the camera which could show that she is representing herself as an idol to her fans of whom should look up to her as an independent and some what powerful female. The artist is also dressed in a vintage shirt and wears a floral head crown, back combed hair and 50s make up for example, nude lips to create a vintage old-style look. This causes the artist to be seen as an idol and makes her seem more important however, the effortless look causes her to become relateable to her audience as they may feel as though they can achieve this look themselves. Our artists appearance and overall image reflects her music within the album being promoted as they are both follow the conventions of the indie genre and are both a vintage type of style. The relation between the artist and her music shows the audience that she has a connection between her music and expresses it through the way she looks therefore making her more memorable.

Within the image used on the individual magazine advert the artist is seen to be holding a cigarette. This causes her to seem rebellious and not conforming to a typical feminine image which highlights her individuality. The cigarette links to negative habits that are typically portrayed within the indie genre as aspects of artists lives and usually explored.

The layout of my magazine advert includes the border of roses which links to the indie genre as it highlights the idea of the naturalistic theme and being associated and exploring nature. The use of the flower border links in with the image which shows the artist having flowers in her hair, this could mean that the artist is co-ordinated. Although there theme of nature through the use of flowers, the main focus is the artist acknowledging her importance and making her apparent to her audience and standing out within a magazine and receiving attention, which is a positive promotion tool. 

 The language used within the advert is short and colloquial/informal and doesn't take away attention from other key features such as the artist. This is shown through a shortened date, which can make it more memorable to the audience. Also, the phrase 'includes hit' gets to the point and expresses the successful song to viewers showing the artist's success and promotes individual songs to her fans, and highlighting a successful song to the public, which can causes them to purchase the album as other songs may be a success, also. Lastly, the advert also adds a website for the artist, giving fans an easy way keep up with their idol and giving new viewers an easy device to search and share her music. The use of a website is a positive promotion tool and causes the audience to feel connected to the artist and with each other. 

I used photoshop to create this magazine advert. I had many strengths when using this software, such as creating new layers to make the text and finding colours and the correct fonts that matched well with my chosen vintage theme, and I believe that this helped me create a more successful magazine advert as the text should stand out to the audience and I believe that the text I chose to incorporate through the use of this software is able to conform to the indie genre and make the advert more personal from the artist to fans for example the use of type written wording. However, I did struggle with the editing of pictures to make the font more prominent to overcome this, I would change the colour of the text or I would change the filter of the photo for example, the hue/contrast/brightness.

I overall believe that my advert conforms to the indie genre conventions due to mise en scene for example, the costume that the artist is wearing such as vintage clothes and make up and setting as an example, as artists within the indie genre are typically shown within a naturalistic background. I believe that this advert appeals to my chosen target audience as every aspect was chosen in great detail to make the audience bond with the artist for example, cinematography as the artist looks down at the audience creating a person connection and involving them into what she is doing. Fundamentally, I believe that creating an individual magazine cover will help ensure that my group will produce a final successful cover as we will meet and discuss any positive features within each and how the will be incorporated into one, the representation of the artist and indie genre will be taken mostly into account and how the audience will react to them.