An artist that is similar to my chosen artist Lana Del Rey is Ellie Goulding. The music video of Ellie Goulding's I have chosen to analyse is 'How long will I love you' which is downbeat and quite depressing similarly to Lana Del Rey's music.
The codes and conventions of this music video consists of the use of instruments including both a piano and a guitar as well as musical equipment including a microphone. This is conventional to the music genre as instruments are generally used within indie-pop music videos as they are associated with the artist in that type of music.
Indie music videos are known to be quite low budget, the main settings of the video are in the studios, cities, parks, tunnels etc. These are places that can be accessed easily and they can create enigma. The setting is kept simple because it is typical and conventional of the indie genre to focus more on the artist or their performance.
The mise-en-scene used within the 'How long will I love you' music video follows these conventions as it is set in both a studio and a city/town to keep the main focus on Ellie Goulding and also the performance and narrative the music video is based around. Mise-en-scene is used also used through the clothing and iconography. Clothing because the artist is dressed in clothes conventional to the indie genre as she is seen to be wearing a beanie hat, jeans and a baggy jacket. The use of this shows a relaxed environment which builds up a relationship between the audience and the artist. She wears clothing which isn't revealing but that is tight fitting in some parts. The natural and basic colours to the clothing is essential within an indie/pop music genre as it represents the artist as being quite laid back, and that she isn't superficial she is just herself and it portrays her music as being natural as well The clothing used is very conventional to a indie genre as she is wearing hoodies and trousers throughout most of her video. The element is very conventional to a indie music video as stereotypically you would see the artist in casual clothing as indie artists are usually portrayed as being realistic and relatable for the everyday audience. The clothing she wears is oversized on the top half by tight on her bottom half and it gives her a grungy look, but also shows off her figure but in a more subtle way. This is your everyday sort of clothing and this is essential in an indie music video as it sows that the artist can be themselves without trying to impress anybody; it creates a relationship with the audience as they are able to relate to the everyy clothing and it makes the artist seem more realistic to the audience instead of being an out of reach star. The clothing is used so that the audience can feel closer to the artist as the clothing shows that they are just like them.
The iconography used is instruments which shows that the artist themselves is the one playing the instruments in the song. The use of a guitar in the music video is a major essential to a indie genre as this is coventional as this is streotypical instrument for all indie stars to play. It creates a different atmosphere to the music video and makes the audience feel that the artist is a true/real performer and very intelligent and diverse as a musical artist. This creates a relationship with the audience as they are able to gather an insight to the music artists instrumental side and it could inspire them to take up an instrument themselves like the artist just to try and copy what they do even more and be more like them.
It has been increasingly popular to include a narrative within the music video of the indie genre as it helps to tell a story which the audience could relate to. This is because usually the narrative links in well with the lyrics which leaves room for more imagination which makes the music video stand out more. Narrative has become popular and conventional to the indie genre as it hold peoples attention and comes across more interesting through the variation of shots used. Ellie Goulding's music video follows the convention and style of a narrative as a love story is being shown through most of the video to give the audience something to relate to. The style of the music video is mainly narrative based with small performance throughout. The narrative based shows the lifestyle of the artist and this connotes that she wants people to see who she really is despite having the title as an indie star.The use of the narrative in this music video connects the lyrics to the visuals and it explains the song in more depth so that the audience are able to relate, understand and connect to the song more than what they would with just a performance based music video. The narrative enables the audience to see what the artist though the song was about themselves though the narrative and ideas of the music video, without a narrative based video they are less likely to connect to the song if it has a meaning behind the lyrics - the narrative also allows the audience to see the artist in a different setting to what they would normally. Performance is also used within this music video as it shows the artist in her element, where she loves to be the most. She uses emotion through acting and through her eye contact with the camera and by having the performance style is lets the audience see her in all her glory and as an artist.
The artist is represented as somebody who is carefree, reminiscent of the past and also rebellious and a rule breaker. We see this through many of the different elements in the music video and due to the narrative. We firstly see the use of mis-en-scene costume to show her carefree attitude towards life. This is evident when the artist and her partner are seen to be stealing from someones garden and then fleeing the scene laughing.
The main camera shots used are close-ups of the artist Ellie Goulding which is conventional to the indie genre as it introduces and helps to advertise the star. Close-up shots also highlight the artist's talents when they are singing and it also shows their passion and emotion. Long and wide shots are also used within the music video which is conventional to the indie genre to set the scene of the narrative in the music video.
One of the main camera angles used was mid-shot. This camera angle is the base camera angle throughout the music video; it is used constantly so that the audience can see pretty much everything in front of them. This is essential to indie music video as we are able to see the basics of what is around the artist. When she is performing we see some some of her surroundings in the room she is singing in of the city backdrop; this enabes the audience too feel that they are in the music video themselves watching the artists herself in the flesh. This then creates a relationship with the audience as they are able to feel that they are in the music video and see her as an artist perform as they will feel it is more realistic.
It follows Goodwin's theory in some ways that in which it has many close-ups of the artist. This enables the artist to promote themselves as an artist an create a relationship with the audience as they are able to get a more in depth feel for the artist as they feel that they can connect with the artist more if they can know there image more and use of eye contact with the camera. It makes the audience believe that the artist is singing to them and only them. It makes the song more personal.
Another way in which is follows Goodwin's theory in the fact that there is a balance between narrative and performance based context. It also follows Goodwin's theory in some ways that in which it has many close-ups of the artist. This enables the artist to promote themselves as an artist an create a relationship with the audience as they are able to get a more in depth feel for the artist as they feel that they can connect with the artist more if they can know there image more and use of eye contact with the camera. It makes the audience believe that the artist is singing to them and only them. It makes the song more personal.
The editing used within this music video consists of fast/quick editing which is conventional to the indie genre as it reflects the pace/beat of the song which links in well with Andrew Goodwin's theory with the visuals matching the lyrics. This editing style allows the footage in the music video to be quicked rapidly and make the images on screen move faster and show more footage. Although not essential within a music video, it was added here to match the lyrics to the song, and also show a hidden message. The editing style shows how Ellie Goulding is trying to say how time passes so quickly and that she feels that her career is going quicky also. This editing style creates a relationship with the audience as they are able to see more real footage of the artist and this lets them get a better insight into her life as an indie star and this then lets the audience feel more connected to her.
The target audience of Ellie Goulding consist mostly of teenagers and young adults interested in the indie/ indie-pop genre. Ellie Goulding is represented as an everyday person in this music video which appeals to a varied audience as it makes it more relateable and realistic.
The second music video I have chosen to analyse is 'Route 94 - My love'. It is of the Dance music genre which links in with my chosen song as it is a remix. The mise-en-scene characteristics used within this music video includes the location and environment of it being set in a club which is conventional to the dance genre as music videos within the dance genre are typically set in lively atmospheres with a lot of things going on simultaneously. The music video is set in a club so that the audience can relate what they are watching to their lives. A lot of bright lighting and vibrant colours are used which are typical conventions of a dance genre music video as they accompany the dance audio, and the sense of liveliness and feel good atmosphere is given off to the audience.
The main camera shots used within this music video include conventional shots such as fast cut shots in time with the dance beat which sustains the audiences interest and prevents boredom. Both high angle and establishing shots are also used to give the viewers a sense of environment the dance track is filmed in. Close-up shots of people are also used to show individual roles of different people within the video. Furthermore a range of mid-shots are included to add to the sense of realism that there would be in a dance/club environment.
The main editing styles used include fast cuts shots to enable the audience to view different angles and areas of the video. The use of this editing technique contributes to accompanying the audio of the video which is designed to almost give the audience a sense of euphoria, and make them want to dance in an environment similarly depicted in the music video.
The target audience of this artist and music genre consists mainly of those who are 16+ who tend to go clubbing or events that play that genre of music. The artist is not shown within this music video instead characters are used which is typical of the dance genre as the DJ's tend to promote their mixes as opposed to themselves.
The style of the music video is a mixture of both narrative and concept. This is because there is a theme of a slight love story being told and the idea behind it is showing the audience the typical club romance in which the audience of this music genre can relate to as it is a realistic scenario. The use of the narrative in this music video connects the lyrics to the visuals and it explains the song in more depth so that the audience are able to relate, understand and connect to the song more than what they would with just a concept or performance based music video. The narrative enables the audience to see what the artist though the song was about themselves though the narrative and ideas of the music video, without a narrative based video they are less likely to connect to the song if it has a meaning behind the lyrics - the narrative also allows the audience to see the artist in a different setting to what they would normally. Concept is also used within this music video as it shows the character in his element, where he loves to be the most. He uses emotion through acting and through his eye contact with the camera and by having the concept style is lets the audience see her in all his glory by having an idea behind the music video.
Goodwin's theory is used within this music video as the music matches the visuals, the fast editing used and quick shots reflect the upbeat music of the song. Furthermore, Goodwin states that the technical aspect helps to hold the music video together through the use of mise-en-scene, special effects, sound and editing, the technical aspect is withheld within this music video as special effects are used throughout of neon bright colours. Goodwins theory is also used through the setting as it is based in a everyday locations. This is conventional to an indie genre as this shows that the artist possibly want to portray their music and their personality through scenery showing their hobbies as if to tell the audience that they are fun and like an everyday person themselves. This creates a relationship with the audience as they are able to relate to the artist in the realistic locations shown. Another way in which is follows Goodwin's theory in the fact that there is a balance between narrative and performance based context. The use of the narrative explains the lyrics of the song in more detail, and gives a visual of the lyrics to what the artist thinks her own lyrics mean. It connects and builds a relationship with the audience as they are able to see the artists own ideas through the use of her narrative and what the artist believes the song is about.
To conclude, the research I have done on my combined music genres will assist me with planning my own music video as it has given me an understanding into the conventions used within the two music genres and how they are effective in appealing to the target audience of the genres. Furthermore I have come to conclude that the style of a narrative is versatile with both the dance and the indie genre so would therefore work well with my groups chosen song. This has also inspired me in many ways with the use of cinematography close ups are very important of the artist performing so that the audience are ale to connect with the artist in better way. They also have inspired me as they can see the conventional indie conventions of indie clothing which is baggy clothing on the top but tight on the lower part of the body so that she can show off her sexuality but subtly.
The codes and conventions of this music video consists of the use of instruments including both a piano and a guitar as well as musical equipment including a microphone. This is conventional to the music genre as instruments are generally used within indie-pop music videos as they are associated with the artist in that type of music.
Indie music videos are known to be quite low budget, the main settings of the video are in the studios, cities, parks, tunnels etc. These are places that can be accessed easily and they can create enigma. The setting is kept simple because it is typical and conventional of the indie genre to focus more on the artist or their performance.
The mise-en-scene used within the 'How long will I love you' music video follows these conventions as it is set in both a studio and a city/town to keep the main focus on Ellie Goulding and also the performance and narrative the music video is based around. Mise-en-scene is used also used through the clothing and iconography. Clothing because the artist is dressed in clothes conventional to the indie genre as she is seen to be wearing a beanie hat, jeans and a baggy jacket. The use of this shows a relaxed environment which builds up a relationship between the audience and the artist. She wears clothing which isn't revealing but that is tight fitting in some parts. The natural and basic colours to the clothing is essential within an indie/pop music genre as it represents the artist as being quite laid back, and that she isn't superficial she is just herself and it portrays her music as being natural as well The clothing used is very conventional to a indie genre as she is wearing hoodies and trousers throughout most of her video. The element is very conventional to a indie music video as stereotypically you would see the artist in casual clothing as indie artists are usually portrayed as being realistic and relatable for the everyday audience. The clothing she wears is oversized on the top half by tight on her bottom half and it gives her a grungy look, but also shows off her figure but in a more subtle way. This is your everyday sort of clothing and this is essential in an indie music video as it sows that the artist can be themselves without trying to impress anybody; it creates a relationship with the audience as they are able to relate to the everyy clothing and it makes the artist seem more realistic to the audience instead of being an out of reach star. The clothing is used so that the audience can feel closer to the artist as the clothing shows that they are just like them.
The iconography used is instruments which shows that the artist themselves is the one playing the instruments in the song. The use of a guitar in the music video is a major essential to a indie genre as this is coventional as this is streotypical instrument for all indie stars to play. It creates a different atmosphere to the music video and makes the audience feel that the artist is a true/real performer and very intelligent and diverse as a musical artist. This creates a relationship with the audience as they are able to gather an insight to the music artists instrumental side and it could inspire them to take up an instrument themselves like the artist just to try and copy what they do even more and be more like them.
It has been increasingly popular to include a narrative within the music video of the indie genre as it helps to tell a story which the audience could relate to. This is because usually the narrative links in well with the lyrics which leaves room for more imagination which makes the music video stand out more. Narrative has become popular and conventional to the indie genre as it hold peoples attention and comes across more interesting through the variation of shots used. Ellie Goulding's music video follows the convention and style of a narrative as a love story is being shown through most of the video to give the audience something to relate to. The style of the music video is mainly narrative based with small performance throughout. The narrative based shows the lifestyle of the artist and this connotes that she wants people to see who she really is despite having the title as an indie star.The use of the narrative in this music video connects the lyrics to the visuals and it explains the song in more depth so that the audience are able to relate, understand and connect to the song more than what they would with just a performance based music video. The narrative enables the audience to see what the artist though the song was about themselves though the narrative and ideas of the music video, without a narrative based video they are less likely to connect to the song if it has a meaning behind the lyrics - the narrative also allows the audience to see the artist in a different setting to what they would normally. Performance is also used within this music video as it shows the artist in her element, where she loves to be the most. She uses emotion through acting and through her eye contact with the camera and by having the performance style is lets the audience see her in all her glory and as an artist.
The artist is represented as somebody who is carefree, reminiscent of the past and also rebellious and a rule breaker. We see this through many of the different elements in the music video and due to the narrative. We firstly see the use of mis-en-scene costume to show her carefree attitude towards life. This is evident when the artist and her partner are seen to be stealing from someones garden and then fleeing the scene laughing.
The main camera shots used are close-ups of the artist Ellie Goulding which is conventional to the indie genre as it introduces and helps to advertise the star. Close-up shots also highlight the artist's talents when they are singing and it also shows their passion and emotion. Long and wide shots are also used within the music video which is conventional to the indie genre to set the scene of the narrative in the music video.
One of the main camera angles used was mid-shot. This camera angle is the base camera angle throughout the music video; it is used constantly so that the audience can see pretty much everything in front of them. This is essential to indie music video as we are able to see the basics of what is around the artist. When she is performing we see some some of her surroundings in the room she is singing in of the city backdrop; this enabes the audience too feel that they are in the music video themselves watching the artists herself in the flesh. This then creates a relationship with the audience as they are able to feel that they are in the music video and see her as an artist perform as they will feel it is more realistic.
It follows Goodwin's theory in some ways that in which it has many close-ups of the artist. This enables the artist to promote themselves as an artist an create a relationship with the audience as they are able to get a more in depth feel for the artist as they feel that they can connect with the artist more if they can know there image more and use of eye contact with the camera. It makes the audience believe that the artist is singing to them and only them. It makes the song more personal.
Another way in which is follows Goodwin's theory in the fact that there is a balance between narrative and performance based context. It also follows Goodwin's theory in some ways that in which it has many close-ups of the artist. This enables the artist to promote themselves as an artist an create a relationship with the audience as they are able to get a more in depth feel for the artist as they feel that they can connect with the artist more if they can know there image more and use of eye contact with the camera. It makes the audience believe that the artist is singing to them and only them. It makes the song more personal.
The editing used within this music video consists of fast/quick editing which is conventional to the indie genre as it reflects the pace/beat of the song which links in well with Andrew Goodwin's theory with the visuals matching the lyrics. This editing style allows the footage in the music video to be quicked rapidly and make the images on screen move faster and show more footage. Although not essential within a music video, it was added here to match the lyrics to the song, and also show a hidden message. The editing style shows how Ellie Goulding is trying to say how time passes so quickly and that she feels that her career is going quicky also. This editing style creates a relationship with the audience as they are able to see more real footage of the artist and this lets them get a better insight into her life as an indie star and this then lets the audience feel more connected to her.
The target audience of Ellie Goulding consist mostly of teenagers and young adults interested in the indie/ indie-pop genre. Ellie Goulding is represented as an everyday person in this music video which appeals to a varied audience as it makes it more relateable and realistic.
The second music video I have chosen to analyse is 'Route 94 - My love'. It is of the Dance music genre which links in with my chosen song as it is a remix. The mise-en-scene characteristics used within this music video includes the location and environment of it being set in a club which is conventional to the dance genre as music videos within the dance genre are typically set in lively atmospheres with a lot of things going on simultaneously. The music video is set in a club so that the audience can relate what they are watching to their lives. A lot of bright lighting and vibrant colours are used which are typical conventions of a dance genre music video as they accompany the dance audio, and the sense of liveliness and feel good atmosphere is given off to the audience.
The main camera shots used within this music video include conventional shots such as fast cut shots in time with the dance beat which sustains the audiences interest and prevents boredom. Both high angle and establishing shots are also used to give the viewers a sense of environment the dance track is filmed in. Close-up shots of people are also used to show individual roles of different people within the video. Furthermore a range of mid-shots are included to add to the sense of realism that there would be in a dance/club environment.
The main editing styles used include fast cuts shots to enable the audience to view different angles and areas of the video. The use of this editing technique contributes to accompanying the audio of the video which is designed to almost give the audience a sense of euphoria, and make them want to dance in an environment similarly depicted in the music video.
The target audience of this artist and music genre consists mainly of those who are 16+ who tend to go clubbing or events that play that genre of music. The artist is not shown within this music video instead characters are used which is typical of the dance genre as the DJ's tend to promote their mixes as opposed to themselves.
The style of the music video is a mixture of both narrative and concept. This is because there is a theme of a slight love story being told and the idea behind it is showing the audience the typical club romance in which the audience of this music genre can relate to as it is a realistic scenario. The use of the narrative in this music video connects the lyrics to the visuals and it explains the song in more depth so that the audience are able to relate, understand and connect to the song more than what they would with just a concept or performance based music video. The narrative enables the audience to see what the artist though the song was about themselves though the narrative and ideas of the music video, without a narrative based video they are less likely to connect to the song if it has a meaning behind the lyrics - the narrative also allows the audience to see the artist in a different setting to what they would normally. Concept is also used within this music video as it shows the character in his element, where he loves to be the most. He uses emotion through acting and through his eye contact with the camera and by having the concept style is lets the audience see her in all his glory by having an idea behind the music video.
Goodwin's theory is used within this music video as the music matches the visuals, the fast editing used and quick shots reflect the upbeat music of the song. Furthermore, Goodwin states that the technical aspect helps to hold the music video together through the use of mise-en-scene, special effects, sound and editing, the technical aspect is withheld within this music video as special effects are used throughout of neon bright colours. Goodwins theory is also used through the setting as it is based in a everyday locations. This is conventional to an indie genre as this shows that the artist possibly want to portray their music and their personality through scenery showing their hobbies as if to tell the audience that they are fun and like an everyday person themselves. This creates a relationship with the audience as they are able to relate to the artist in the realistic locations shown. Another way in which is follows Goodwin's theory in the fact that there is a balance between narrative and performance based context. The use of the narrative explains the lyrics of the song in more detail, and gives a visual of the lyrics to what the artist thinks her own lyrics mean. It connects and builds a relationship with the audience as they are able to see the artists own ideas through the use of her narrative and what the artist believes the song is about.
To conclude, the research I have done on my combined music genres will assist me with planning my own music video as it has given me an understanding into the conventions used within the two music genres and how they are effective in appealing to the target audience of the genres. Furthermore I have come to conclude that the style of a narrative is versatile with both the dance and the indie genre so would therefore work well with my groups chosen song. This has also inspired me in many ways with the use of cinematography close ups are very important of the artist performing so that the audience are ale to connect with the artist in better way. They also have inspired me as they can see the conventional indie conventions of indie clothing which is baggy clothing on the top but tight on the lower part of the body so that she can show off her sexuality but subtly.
This post demonstrates some understanding of your chosen music genre. You have made a start in considering the codes and conventions and common micro elements. The points that you have included on mise-en-scene demonstrate some understanding, but be careful with your terminology, as bright lighting and vibrant colours, are not the correct definition.
ReplyDeleteYou also need to include points on the target audience and the relationship that is created with the audience.
Finally, within your summary, you need to focus on the inspirations that you have gained and consider what you are going to include within your own production.
You have made a start in considering the inspirations that you have gained from your research and it is clear to see that you are stating to consider your own production, based on your research.
ReplyDeleteHowever, you still need to include the correct terminology and points on the target audience to complete this research post.