Magazine group - Miss Miller

To create a finalised magazine advert, my group and I had a meeting where we presented our individual magazine adverts and started to develop our personal ones by using our favourite ideas and aspects from each of our individual magazine adverts. This allowed us to produce a final magazine advert that was conventional to the indie genre and could link with our digipak as well. We created our group magazine advert using Photoshop, which allowed us to use many tools to craft an ad to our best abilities. This way it allowed us to produce a final magazine advert that we were all pleased with. 

My group member Vasil's magazine advert was extremely unique and different, however although the indie genre is all about individuality me and my other group member Lily felt as though it was a little too out of the ordinary and took away all focus from the promotion of the artist and her album. We therefore decided to not incorporate any ideas or aspects from Vasil's individual magazine advert into our finalised group magazine advert. Our group did like however, the colours that were used as they were warmer than the colours of the other choices. Another feature that our group liked was the writing techniques that I had applied as it made the writing more personal for the fan base and the font colour was a lot more readable than some of the versions. Nevertheless, we also commented that the amount that was written was too enigmatic, which would confuse or annoy the audience. 


From Lily's Group Magazine Advert we took the style of writing, layout, background, Artist clothing and the extra information that she had written. We found the advertisement effective as the audience could clearly see the artist as well as develop a personal bond as she is looking at them on an equal eye level. The cinematography used in the magazine advert was more conventional for the indie genre as it allows the artist to show himself and what he likes to wear to his audience. This is why we decided to use her cinematography. We also had a slight criticism which was the added filter to the picture as it made the otherwise bright colours very gloomy. The layout was far easier to understand as it showed to the audience the artist with all of his traits and negative habits. This was far more conventional for the indie genre than my one as it is was easier for the artist to build a relationship. Furthermore, the clothing that was senn in the advert complied with the artist representation. Another criticism that we had was that the colour of the font was too unreadable. This was due to natural black spots in the background, caused by the shadows casted from the tree or the artist and also the blend of her hair with the colour of the font being too similar. This is why we agreed to modify the text by making it white which increases the readability and clarifies it more for the audience.

For our finalised group magazine advert we decided on a completely different image of the artist resting on a tree. This way, the audience could see a full length of the artist, showing the clothing that she wears in order to promote her fashion to the fans that may want to follow new trends. By using this image we were also able to incorporate the text clearly over the blank background of tree bark without the worry of it over-lapping on the artist herself. We also followed the convention of the indie genre which is nature based surrounding the artist. This is conventional as this scenery is free of charge and also allows the audience to keep all their focus on her. The use of the tree in the image gave us space for our writing to be in white as the bark is a darker colour and the use of white would be easier to read and portray the artist as the main centre of attention. 

We kept the artist dressed in the same vintage shirt and floral head crown as it maintained the 50s style we were searching for. This causes the artist to be seen more important however, the effortless look causes her to become relateable to her audience. This therefore still conforms to the indie genre as the artist looks less mainstream and more memorable towards the audience.

Within the image the artist is seen to be holding a cigarette in order to convey her rebellious personality and characteristic and thus still conforming to a typical feminine image. By showing her negative habits this conforms to the indie genre as she appears to be earthly and poses human weaknesses such as the need to satisfy her addiction. This can be relateable to the audience as the target audience of our artist is that of teens and youthful adults of whom would be going through their rebellious years of growing up so could therefore relate to the habits shown on the artist within our magazine advert.

We also kept Lily's layout as it was un-complicted and gets straight to the point with what is being promoted making it clear to the audience that it is advertising the artist and her album making it more appealing for them to want to buy. The idea of simplicity links in with the indie genre as it it used by many indie artists such as Ed Sheeran and Ellie Goulding to portray the idea of purity. The picture used in Lily's individual magazine advert contains the element of nature aswell as the artist is again surrounded by trees and is wearing a flower crown. This is conventional of the indie genre as it contains a naturalistic scenery, which acknowledges the importance of the artist and makes her stand out towards her audience. This results in a positive promotion tool as the audience concentrates mainly on her which makes her more memorable as an artist. 

The target audience of the indie genre would appreciate the magazine advert as many of the conventions we had incorporated in the advert were following the indie genre. It not only follows the conventions of the indie genre but shows aspects of the house genre too as our artists song in combined with a house music  we wanted to add that element too it aswell. These include conventions such as the use of brighter colours which provide the audience with a more eye-catching balance- the bright colours are used on the artist herself which creates a relationship between the artist and the house genre. In comparison, the indie genre uses more simple and darker/dull colours such as the colours of the background of the trees which shows that our advert has a good contrast and balance between the two genres incorporated within our artists music. The target audience is from both music genres, so we had decided to make sure that our magazine advert contains the basic conventions from both genres that can be mixed between the two genres and the two different cultures of audience within them.

To conclude, I believe that our crafted and put together a professional magazine advert that conforms to the indie genre conventions. This is because it uses the correct mise-en-scene elements such as the use of vintage clothes/make-up and naturalistic setting to typically make them stand out from artists in other music genres. We made sure that our magazine advert appeals to my chosen target audience as every aspect and detail of it was chosen in depth and any decision had to be agreed on by all three of us before finalising it to fit the specific appeals of the target audience.

Individual magazine advert - Miss Miller

I have created an individual magazine advert to represent the artist and genre in a way that will appeal to an audience and promote the song as well as the artist herself. The concept of creating an individual magazine advert means that each group member can compare, contrast and then combine ideas in order to create the best quality and most effective magazine advert for or artist as possible. A magazine advert serves the purpose of capturing the attention of the audience to make them interested into wanting to buy the album that the artist is releasing.

-add picture - on school mac didn't upload 

Within my individual magazine advert I made the artists name white and bold in a capitalised font in order for the artists name to stand out and be one of the main focal points, the boldness can symbolise the importance of the artist. The album title is also in bold and a in the same font, this shows that the artist puts her music at an equal importance as herself, which is good promotion for both the artist and her music. The use of the colour white connotes the idea of purity which shows the audience that the artist has a sense of purity or innocence about her which is artist promotion. Thus opposed to black, white usually has a positive connotation as white can represent a successful beginning, which therefore highlights the purity and freshness of the artist new in the music industry. The colour white however, subverts the indie genre as it is not individual or associated with nature, this causes the artist to become different to those others in the indie genre which would therefore make them more interesting and thus more appealing to the targeted audience. 

The image on my individual magazine advert is the use of a mid shot which shows the artist's face smoking and the top part of her body showing upper clothing. The use of this mid shot causes the artist to become the main focus as she is central which promotes her artist image even further. The mid shot is at a low angle showing the artist looking down at the camera which could show that she is representing herself as an idol to her fans of whom should look up to her as an independent and some what powerful female. The artist is also dressed in a vintage shirt and wears a floral head crown, back combed hair and 50s make up for example, nude lips to create a vintage old-style look. This causes the artist to be seen as an idol and makes her seem more important however, the effortless look causes her to become relateable to her audience as they may feel as though they can achieve this look themselves. Our artists appearance and overall image reflects her music within the album being promoted as they are both follow the conventions of the indie genre and are both a vintage type of style. The relation between the artist and her music shows the audience that she has a connection between her music and expresses it through the way she looks therefore making her more memorable.

Within the image used on the individual magazine advert the artist is seen to be holding a cigarette. This causes her to seem rebellious and not conforming to a typical feminine image which highlights her individuality. The cigarette links to negative habits that are typically portrayed within the indie genre as aspects of artists lives and usually explored.

The layout of my magazine advert includes the border of roses which links to the indie genre as it highlights the idea of the naturalistic theme and being associated and exploring nature. The use of the flower border links in with the image which shows the artist having flowers in her hair, this could mean that the artist is co-ordinated. Although there theme of nature through the use of flowers, the main focus is the artist acknowledging her importance and making her apparent to her audience and standing out within a magazine and receiving attention, which is a positive promotion tool. 

 The language used within the advert is short and colloquial/informal and doesn't take away attention from other key features such as the artist. This is shown through a shortened date, which can make it more memorable to the audience. Also, the phrase 'includes hit' gets to the point and expresses the successful song to viewers showing the artist's success and promotes individual songs to her fans, and highlighting a successful song to the public, which can causes them to purchase the album as other songs may be a success, also. Lastly, the advert also adds a website for the artist, giving fans an easy way keep up with their idol and giving new viewers an easy device to search and share her music. The use of a website is a positive promotion tool and causes the audience to feel connected to the artist and with each other. 

I used photoshop to create this magazine advert. I had many strengths when using this software, such as creating new layers to make the text and finding colours and the correct fonts that matched well with my chosen vintage theme, and I believe that this helped me create a more successful magazine advert as the text should stand out to the audience and I believe that the text I chose to incorporate through the use of this software is able to conform to the indie genre and make the advert more personal from the artist to fans for example the use of type written wording. However, I did struggle with the editing of pictures to make the font more prominent to overcome this, I would change the colour of the text or I would change the filter of the photo for example, the hue/contrast/brightness.

I overall believe that my advert conforms to the indie genre conventions due to mise en scene for example, the costume that the artist is wearing such as vintage clothes and make up and setting as an example, as artists within the indie genre are typically shown within a naturalistic background. I believe that this advert appeals to my chosen target audience as every aspect was chosen in great detail to make the audience bond with the artist for example, cinematography as the artist looks down at the audience creating a person connection and involving them into what she is doing. Fundamentally, I believe that creating an individual magazine cover will help ensure that my group will produce a final successful cover as we will meet and discuss any positive features within each and how the will be incorporated into one, the representation of the artist and indie genre will be taken mostly into account and how the audience will react to them.

Individual Digipak - Miss Miller

I have created an individual digipak because digipaks are useful in providing the audience with a bonus as digipaks are a special edition album which provides more information about the artist which therefore builds more of a relationship between the audience and our artist. Digipaks differ from a jewel CD case as it includes more of a design within the digipak to make it more appealing to the audience which can include more images of the artist  which are of higher quality. In addition I have created a digipak to give the audience more of an insight and to bring more information across about the artist so the fans can get to know them and their personal life. This can make the fans feel more connected to the audience as though they know them personally along with the meanings behind their songs.

The colours I used within my digipak are to represent the artist as well as our chosen music genre and also to convey different meanings behind our artist and their music. The colour pink is used on my digipak as this is the colour of the roses on the front cover border around the image of our artist. The clothes are also pink in order to colour co-ordinate showing the artist is co-ordinated and also to convey the idea of romance or love which links in with thier music therefore letting the audience in on what the artist is about. In one of the extra pictures included within my digipak the artist is seen to be wearing blue which is the color of the sky and sea so is often associated with depth and stability, as well as symbolizing trust, loyalty, wisdom, confidence intelligence etc which therefore shows artist promotion with a positive effect, which also widens the perspective the audience has on her. The majority of the text  within my digipak is white this includes the artists name and the albums name as it helps them stand out and become more highlighted which overall causes them to become more vivid which can be identified more easily by the audience and making the artist and the album name more recognisable or memorable.

The coventions of the indie genre within my digipak include the positioning of the name of our artist which is located on the top of the front cover above the image of the artist which created a relation between the text and the image.The image is posisitioned central of the front cover of the digipak and is a close-up of the artist. By making the name and image a focus on my digipak it emphasises the aritsts importance which makes her more recognisable to the audience as they can put a name to the face of her music. This is conventional to the indie genre as indie artists are unique and by focusing the audience on the artists image and her name they are able to gain an insight into the unique feautres that the artist obtains. Within the image the artist is looking straight into the camera, causing her to look confident and makes the audience feel as though the artist is looking straight at them which thefore builds a relationship between the two. This is conventional to the indie genre as confidence conveys the individual characteristics that the artist witholds. Within the image the artists make up is seen to be natural and her hair has a flower crown in it, this follows the conventions of the indie genre as indie artists are typically associated with nature or flowers. Within some of the images I included within my digipak the iconography of a cigarette is used which follows Dyer's star theory as the artist comes across as rebellious which is again conventional to indie genre as indie artists often confidently express their bad habbits which include smoking, drinking alcohol and taking drugs as this can often be associated with their type of music and what they are expressing through it. This can also be relateable to the audience as the majority of of our artists audience is youthful and older teenagers of whom could be going through their rebellious careless stage within their life. In addition the indie genre is highlighted within the images ifo the artist is seen to be wearing unique clothes that are retro and vitange that would often be associated with the 70's. These vintage elements causes her look and overall appearance to become more interesting and iconic towards the audience which promotes the artist positively making her more appealing towards the audience.


The design and layout of the image includes the use of naturalisitc background of pink flowers to associate the artist with purity and the idea of blossoming as well as linking her to the indie genre. The use of a park and trees within some of the images are used to make the pictures more unique which conforms to the indie genre as artists within this genre typically use naturalistic settings.The use of this flower border makes the artist more focal which therefore highlights the importance of the artist even further, causing her audience to would look at her. The colouring connotes love and purity causing the audience to link these connotations to the artist making them feel as though they know more about her. This makes the audience feel more engaged to the artist as it creates a more personal feel to it.

The artist's name is written in bold, black writing at the top of the front cover on the border of the flowers in order to stand out above the background it is placed infront of. This causes the name to stand out and make it recognisable to the the public, promoting the artist by linking her name to her face.

The elements that I chose to include within my digipak used within this digipak also connote varying messages. I included a note to fans to create a personal element, which also links to the use of the roses on the front cover which can connote love for her fans or even for a lover/partner. Pink roses are used on the cd cover which was an influence from Lana Del Rey which connotes the theme of love and beauty, linking to song titles and the title of the album, as the artist can possibly reflect on her love life and also makes it more relateable to the audience as they may be in a relationship and could find a relationship with the artist through this.
I used photoshop software to create my digipak. I believe that this software had many benefits in order to create a successful digipak. An example of this is the editing of pictures, I believe that I was able to edit pictures of the artist in a positive way for example, changing the brightness and applying filters without making the artist to highlight different aspects of the artist more efficiently. However I did struggle with using some tools within Photoshop for example, applying the skull pictures on to the cd. Initially, I wanted to apply a different image alltogether to fit into the circle however, I found the cutting tools difficult to use. To overcome this, I cropped around a skull face to compramise with the indie genre idea which I think creates more depth as opposed to my original ideas.

Initial Group Planning - Miss Georgiou

Our group consists of myself Lily Badcock and Vasil Nikolov. In our first meeting we discussed what artist we were going to use and what part of the indie genre they would be in. In addition we decided on what song of our chosen artist we would use that would be most conventional to our chosen music genre and best to create a music video with. Once our song had been chosen we printed a set of lyrics to annotate in order to pick out and highlight bits we could use to match the lyrics/music and visuals within our music video.

Our initial ideas consisted of 5 different indie artists and a variation of their different songs were yet to choose from. These artists were Lana Del Rey, The 1957, The Weeknd, Disclosure and Ed Sheeran. We limited our choice down of songs by discussing their most popular music and their most lyrical which would be appealing to the audience of our chosen genre. The majority of the artists we had chosen consisted of those from the indie genre the other was from the dance genre. We eventually chose to settle on the female indie artist Lana Del Rey and her song Blue Jeans as we felt this was very lyrical and would be good to match up the lyrics with the visuals which is conventional to the indie genre and also follows Goodwin's theory. However, once listening to this song we felt as though it was too slow so we therefore came up with the idea of combining the indie genre with the dance genre and by doing this we had to find a remixed version of Blue Jeans. This was called Lana Del Rey RAC Remix - Blue Jeans. 

Within our lyric analysis we highlighted and picked out the most appropriate and conventional sentences to display through a visual aspect of our groups music video.This included lyrical lines such as "Blue jeans, white shirt" here we highlighted and stated that this can be used for costume ideas as we thought our male character could be seen wearing jeans in a blue colour and also a white top or shirt in order to follow Goodwin's theory of the lyrics matching the visuals in which is conventional to the indie genre. Our group highlighted the parts of the song which we felt we could tie in with editing techniques such as fast editing and also effects as well as different camera shots that would reflect and work well with the lyrics. Our group picked out the parts of the song which we could use for the flashback parts of our music video - these included words in the lyrics that are associated with the past tense such as "But I still remember that day". We also included an overall analysis of the concept and connotations behind the song which we concluded to be the artist having deep feelings towards a male lover/partner.

Within our next group meeting we moved onto the Copyright of our song and had to email the record label of Lana Del Ret to be granted permission to avoid getting sued for using what they own without consulting them first.
We then went on to research into our chosen music genre - the indie genre as well as the dance genre as our chosen song is a remix. Our group researched into the codes and conventions of both the indie and the dance genre to consider applying within our music to appeal to our target audience. 

Photo Shoot - Miss Miller

 We need to take pictures within our groups as they will be used for our magazine adverts and our own artist digipaks to give the audience a visual aspect of the artist and their music. It is important to take a variety of different pictures as it helps to engage the audience into what the artist is about. For example our groups images contain close-up images of the artists face as well as long shot images to show the artists surroundings which is effective in showing the audience both the artists facial expressions and the scenery that matches their music genre.

I have taken a picture of this particular image to give the audience a clear view of the artists facial expressions and emotions which therefore builds a relationship between the artist and the targeted audience as they get an understanding into what the artist is about. I intend to use thus picture for both the digipak and the magazine advert as my magazine advert only includes one image of the artist which is this close-up to engage with the audience. This close-up I took is conventional to the indie genre as close-ups are typically used to show the individuality of the artist and how they are unique from the rest of the artists arising or currently within the music industry. I think the close-up is good in putting a face to the music of the new upcoming artist so the audience can recognise her and get a visual aspect of the voice of their music. I think this close-up will help the audience build a relationship with my artist as they are made to feel connected to them within the close image of her looking directly into the audiences eyes thus building a relationship with the artist their music and the target audience.

I have taken a picture of this particular image to make the audience familiar with the type of surroundings and location the artist is associated with which therefore gives them an insight into what type of artist she is and what she is about. For instance, the artist is seen in what is visual in the image - a forest as she is leaning against the tree. This could connote that the artist is into nature or is even natural/pure. I intend to use this image within the digipak only as digipaks are supposed to include various different pictures of the artist to involve the audience with the artist and their music by letting them into what the artist is offering and what type of artist they are. The use of this long-shot is conventional to the indie-genre as is shows the nature scenery in which is typically used within the indie genre as indie artists are associated with nature to show their individuality and uniqueness which differs from other music genres which promote artificially and unnatural non everyday things. I think this long-shot image of the artist builds a relationship with the artist by letting the audience in to the different aspects of the artist and giving them an understanding of the things associated with the artist in which makes up their music.

I have taken a picture of this particular image which shows the artist smoking a cigarette to give the audience an insight into what kind of person the artist is. In this case, the artist is seen to have a rebellion side to her which contrasts against the other images within the photo shoot as the artist appears to be pure and a lover of nature. I intend to use this image within the digipak to give away more about the artist in the bonuses a digipak provides the target audience of an artist. This image is conventional to the indie genre as indie artists are normally associated with cigarettes or alcohol to exaggerate the deepness/depression of their music and how they rebel within the music industry as opposed to other music gene artists of whom are purely about the entertainment of their fans and the audience. I think that this image will help to build a relationship between the artist and the audience as it gives the audience an insight into the character and personality of the audience which appears to be rebellious and careless thus what our artists targeted audience could relate to in this realistic stage of the youth.

I have take a picture of this particular image which shows the artist and a male standing side by side in order to give the audience a sense of romance that the artist has to them. I intend to use this image in the digipak as it will allow the audience to capture to concept that the artist is a romantic which unveils more about the artist but this is only available in the bonus of a digipak. This two-shot image subverts the indie genre as that music genre tends to make the pure focus the artist only to show their individuality and independence which a two-shot does not support as is promotes the idea of love as opposed to uniqueness. This image will help to build a relationship between the audience as the concept of a love story and relationship between a male and female is relatable and an everyday situation in which the audience can relate to and aspire to have.

To conclude, I found taking the pictures quick and efficient for my photoshoot and I feel as though I captured the smoking close up particularly well. 

Filming schedule - Miss Georgiou

Our group created a filming schedule to follow for whilst we are filming within our locations. A filming schedule is and important  aspect to have as it can help make  the filming run faster and therefore more efficiently. Our group decided to make the schedule as detailed as possible so that each shot that is produced is as perfected as possible which overall makes the music video a better quality. A filming schedule helps give us an idea of when we were going to film and pin point what exactly we were going to film on that particular day. This made everything easier for us as we were able to plan as a group exactly when we were going to film in order to make everything accessible and easier for everyone to do and to get too. Filming schedules are important to have as they enable us to have a simple structure to our groups planning and therefore give us an easier way of discussing as a group when we are all available to film and make sure we have it in writing in order to remember. 

When we completed our filming schedule we had to make sure whether we could follow the structure and the timings of the schedule and see if we could complete certain elements of the schedule by the dates that we had allocated them as in order to complete our music video before the deadline given to us. When filming we had to go up to make two trips to our locations as we didn't have enough daylight to film so had to re-arange to go earlier another day; however this did not set us back with when we needed to complete our rough cut by. 

Planning Digipak - Miss Miller

A digipak is presented in the style of a book, with paperboard/cardboard outer binding including one or more plastic trays for the CD. This style became popular in the 2000s and is often used for special edition albums. A jewel CD case is the original disc case, that consists of three pieces of plastic and includes a plastic tray for the CD. Most of the detail is on the cover and the back, with song titles listed. Below is a listed comparison of both types. 

A digipak provides the fans with more information from the artist, for example a personal fan message which overall enhances the fan/artist bond, which is another positive factor. Digipaks are also unique and more attractive as there are featured bonus tracks and the use of higher quality images.

A jewel CD case is argued to be more traditional and durable because of the plastic sides. Due to this, a CD is quicker and easier to make and is cheaper to buy in stores. This type of casing is also easier to store and the booklets won't bend inside. Lastly, CDs are a better option for new fans testing the music.

Within my digipak draft the colours consist mostly of white in the background to bring out the artist making her the main focus of the audiences attention and also the typography will stand out more as it will be black that will be used within the digipak.

Mainly red will be used used for the typography of the digipak to create a feminine feel to the digipak and also to connote passion/love or danger to give the audience a visual insight into the representation of the artist and her music. The use of the colour red within my digipak could also connote a relation between the artist and her music and how much she loves and is passionate about her music.

My digipak is conventional to the indie genre as I have included a close up of the artist which allows the audeince to identify who the artist is which therefore makes it easier for the target audeince and other audiences to put a face to the music. A page on the digipack includes a personal handwritten message from the artist quoting lyrics from one of her songs which will be used to allow the audience to feel personally involved with the artist which then builds a relationship between the artist and the audience. I have used elements listed down below to promote the artist, highlight the indie genre and cause the artist to build a relationship with the audience. All of the elements listed appeal to the target audience as they express parts of the artist's life for especially the note to fans. This promotes her as an artist in a positive way as it creates the idea that her fans and music are her main priority. Fundamentally, this digipak converts to the indie genre with the use of all elements for example, the use of images, this is to keep fans interested and cause members of the public that enjoy this genre to purchase the album.

The images used throughout the digipak include only pictures of the artist so the audeince can identify the artist without distractions of other images and also allows the audience to get a visual aspect of  what the artist is about. The different pictures of the artist are helpful within my digipak on the collage page for the audience as to they can try and get a personal feel for the music and the digipak is meant to draw the audience in and allow the audience to know more about the artist, which is something that the jewel CD case provide as it lacks in the amount of images in which can be displayed. The artist is portrayed as confident due to her posture and facial expressions within all of the pictures, although the smoking is questionable, it shows that she in charge and independent and also adds to her vintage, 1950s vibe. Linking to this, the artist seems fierce and independent as she is the only person in every picture and on the cover through a close up, showing her importance and to promote her further. Her look is also natural with 50s makeup, worn previously by famous models and actresses such as Audrey Hepburn, and big, back combed hair for a vintage look, to bring back elements of an earlier time which makes her seem cool and unique. Lastly, in the front cover she wears flowers in her hair and looks quite natural which is conventional of the indie genre and appeals to an artist. 

  

The design and layout used within this digipak is mainly close ups of Lana Del Rey's (Autumn Healy's) face to show the audience who the artist is and to promote her. These different pictures are to gain the attention of the audience and the personal feel that they are involved with the development of the artist and her music. The artists name is placed on the top of the digipak page which shows the audience that she is the most important person to focus on and engage with. The layout and design of the overall digipak is quite simplistic. The white background on the front cover makes the artist the main focus, showing her importance and promotes the album to the audience and the close up makes the cover more memorable as it stands out on shelves. One of the other pictures features a long shot of the artist in the forest, which highlights the theme of nature which relates to the indie genre because of naturalistic aspects and purity and is simple which is relatable overall however, the smoking image makes her more rebellious and cool, making her questionable and unique yet converts to the indie genre and artists within this genre usually uphold this habit.

The style of language used within my digipak is simple, basic so thefore easy to read, this is meant to reach out to a wider range of audience it would be unfair for people who don't know about Lana Del Rey (Autumn Healy) and if the publishers started using long words the audience may feel intimidated to buy the digipak as they may not understand what the artist is trying to say. The connotations of this show that the artist doesn't speak through many words but mainly through music which therefore implies to the audience that they have to listen to the music in order to gain an understaning of the artist. 

To conclude, I found this useful when taking pictures for the digipak because it gave me new ideas on what to have within my digipak and what I thought would be acceptable for the audience to see what the artist is like. This is preparing me for the use of photoshop as it gives me an idea on the look of the artist that I want to portray to the audience. 
I am more aware of the photos that I need to take and how I want the artist to be conveyed through the images and personal touches.