Planning Setting and Iconography - Miss Georgiou

Setting and Iconography is important within a music video as it allows the audience to understand more about the content and concepts behind the music video or narrative being told if it follows that style. Furthermore it informs the viewers about the genre of the song before they have heard it due to the conventions that they use to link the visuals with the song. In our case, the settings and iconography provide the audience with elements to relate the song to an indie music video to result in the video becoming more interesting. It also provides them with further information surrounding the artist and allows them to understand the significance of each location. The iconography incorporated in a music video confirms the genre of song and allows the audience to be aware of what to expect throughout. 

  Iconography-

     Within the music video, there is a male included throughout who is constantly with a cigarette. Within the lyrics Lana quotes the man to be "punk rock" and resembles "James Dean". James Dean was seen a rebellious "bad boy" who often was seen with a cigarette which we thought would make a clear link between the lyrics and the visuals. Within our music video our artist is only seen with cigarettes when she is seen with the man which shows the negative rebellious impact the man has on her due to his "bad boy" description. This also ties in with Dyer's star theory as he states that in order to be a star you need show rebellion - smoking is a form of rebellion. The health and safety risks of the use of this iconography follows those of actual smoking - bad for your lungs and damage from the smoke/tobacco.

     Throughout the music video, the two characters are both seen holding alcohol bottles which again ties in with Dyer's star theory and idea of rebelling. The use of the alcohol serves two purposes within the music video - one being showing the rebellion of the "bad boy" male character and his negative impact and the other purpose being to show the artists depression after the man leaves her for money as she turns to alcohol which conveys her sadness and depression of 'heartbreak'. The health and safety risks of this iconography is being cut by the glass of a smashed alcohol bottle.



     Locations-
     One of our groups chosen locations is the beach. We chose to locate some of our music video - the flashbacks- at the beach as the beach is conventionally used to portray positive memories and the parts we are including are flashbacks of happy memories the artist is having of her and her partner. Therefore establishing and panning shots will be used in order to give the audience a visual aspect of the setting and surroundings of the characters so they gain a better understanding of the narrative being shown. We have chosen it because it can easily give out positive memories, and can provide the connotation of happiness. This can be seen in the lyrics as the audience would understand from Lana that she had very warm feelings towards him when they met. The beach will only be used to portray flashbacks that contain her memories. The first shot (panning shot) will be used to show the beach and hint to the audience that the beach is an important location. There will also be mid-shots of the couple strolling around and enjoying their day.  The health and safety risks this location could have include weather dangers such as a strong tide or bad weather/ storms that could impact the strength of the waves.


     Another one of our chosen locations is a theme park as rides are associated with fun and happiness which the flashbacks the artist is having are trying to convey. We will use POV and hand held camera shots with this location which will match well with the remixed version of the song and fast editing. Health and safety risks that could occur with the use of this location is the danger and health precautions of large rides which could make the characters involved sick or dizzy. . Another challenge would be cost as we need to pay to get into the park. Due to the surroundings, our group will need extra care as the equipment might be damaged or stolen from pickpockets or children that are not careful.


The location of a forest is also going to be included within our groups music video for the scenes of our artist on her own in the present time. The use of a forest is conventional to the indie genre as indie music is generally associated with the embracement of nature. Furthermore, this setting can be seen as isolated which is effective for our music video as we need to make the artist appear alone and depressed in which would be emphasised and exaggerated with this location choice of a forest. The location is linkable to the themes of nature and are conventional for the indie genre as they are cheap and force the audience to look mainly upon the artist. It would be effective for the video as the loneliness of the forest is the most peaceful place a person with a broken heart would want to see. Health and safety precautions include the fact that the ground is uneven and may make the camera operator slip if he is not being careful. Furthermore, lighting is once again a challenge as the forest may become dark more quickly, resulting in loss of filming time. Overall, the weather isn't a large problem as the more dismal the weather, the better as this would reflect the artist's deep emotions, and create a difference between bright flashbacks and these darker present day clips. Other health and safety risks of this location includes getting lost in the forest or danger precautions if the weather is too harsh e.g tree falling down from wind. 


Another location that we will be using within our music video a living room.We want to bring across the concept of normality by using a realistic location such as this an everyday house. This will allow the audience to relate as they could also live in similar houses. There will be a room containing poker equipment. In the video, the room will consist of 4 male characters one being the partner of the artist and the artist will also be introduced into this scene with the living room location. This would add on to Goodwin`s theory as one of his clauses state that voyeuristic images are always included in the music video. As Lana would want to go out with her partner and enjoy the evening, she would constantly try and convince him to stop playing for the money and at that moment the much loving couple will start to deteriorate. Towards the end of the game the character would lose the poker game and then blame Lana for the loss, and take out his frustrations on her. This would then go into objects being smashed and the true meaning behind his second love would surface his love for money. This is conventional for an indie genre as the artist would sing how the relationship deteriorated due to money or alcohol habits. The main hazard is the glass shards that will fly into any direction following the impact. In reality ww will make sure that the glass is smashed in a different environment and that there will be a container to catch the flying pieces.

The style within our music video is mainly narrative based throughout so that we can get the lyrics to match the visuals and to help create a relationship for the audience and artist to have when in the music video. The style of the narrative will make the audience connect with the artist more as we are having a natural relationship in the narrative and also this is something that the audience could possibly relate to or want and the twist in the narrative is the abusive relationship they follow and again this could connect with the audience as they may feel sympathy towards the artist. The narrative aim is so that it can effect the audience in a way in which they could possibly connect the artist and the and the together and relate in a way they think is acceptable to the normal world, therefore making the music video relatable to the everyday moments. 

Magazine advert analysis - Miss Miller

The purpose of a magazine advert is to:

• Appeal to a wider range of audience
• Raise awareness for album/promotion
• Gain money
• Increase sales
• Link other media to create convergence 
• Target a specific audience 
• Benefits for both the magazine company and the artist
• Support from companies that pushes sales 

The two magazine adverts I have chosen to analyse is Lana Del Rey's 'Born to die' album advertisement and Florence + The Machine's 'Lungs' album advert.

Representation of music artist:

The artist - Lana Del Rey - has an emotionless, stern facial expression in this magazine advert which represents her as being serious which could convey the seriousness of how she takes her music. Furthermore the artist is represented as being conservative and demure  and she is dressed buttoned up which reserves any promiscuous or provocative perceptions.  However there is slight un-modesty within the artists representation as her red bra is vaguely shown which conventionally associates her with passion/danger which could also put meaning behind her music in which she is advertising. In addition, the artist appears to have pin curls and hoop earrings both of which are associated with the 60's meaning that she is representing that era and her style of music through her artist representation.

Choices of image:
The use of the close-up within the image of the artist shows the audience that she is the main focus of the music album being advertised and also stresses the fact that she is the one being promoted along with her album. This gives the audience a visual perspective of what the artist looks like which therefore allows the audience to recognise or take notice of any other work associated with the face shown within the close-up of the artist. The use of Lana Del Rey's body language within the music videos is very conserved which shows that the artist is using her simplicity and the fact that she isn't giving much away in order to entice the audience in to view more into her music and feelings so they can understand what type of person she is and what she has to offer. The white of the shirt that she is wearing within the image shows up the writing more clearly to make it appear more professional to show the importance the artist has on the music industry.

Typography:
The artists name "Lana Del Rey" is in a large and bold font at the top of the page in white to make it clear to the audience of whom is being advertised and to make her artist name well-known and stuck in peoples mind when they first view the magazine advert and may not have yet heart of her which then builds on her artist reputation and star image.The font is bold and easy to read which looks sophisticated due to the simplicity and therefore conveys the artist as being a sophistacated young lady within the music industry. The writing is large and therefore easy to read for the audience to automatically identify the artist as they can vividly see the large title and the style of the writing that is used which therefore can be shown and identified by the audience with no difficulty. The title "Born to Die" is in the matching colours of the scenery of the sky in the image which shows colour co-ordination which could reflect the artist as being co-ordinated and professional. Furthermore, the most popular songs on the album being advertised are shown on the magazine advert in smaller italic writing to show their importance and to promote and make known individual single songs as well as the whole album. The release date is also in large writing to promote when the album will be released to both new and existing fans of the artist who intend to buy the album and making it clear to them of when to purchase what is being advertised.

Colours:
The colour scheme used within this magazine advert seem to be colour co-ordinated in the sense that the typography and scenery match. The backdrop scenery being the blue sky matches the blue font overlapping the white shirt and there is white font over the blue sky which could be this colour to represent clouds in the sky. The use of this colour co-ordination is to show the professionalism of the artist and how serious she takes her music and image in order to look polished. Furthermore there is vague use of the colour red with the artists bra and lips. The use of this gives the audience a vague view into what the artist is about by conveying the conventional colour of red which is commonly associated with passion/love/danger all of which Lana Del Rey's music is about.

Connotations of the artist:
The white of Lana Del Rey's shirt could connote purity and the innocence of the artist which could represent her as being authentic. Furthermore, the use of red colouring could connote the idea of love and romance that the artist is trying to promote and associating with her style of music or it could connote the idea of danger and could make the audience perceive the artist to have a dangerous enigma which would therefore want them to see more of the artist. Lana Del Rey's posture and body language within the magazine advert could connote feminism due to the fact that she is not being provocative nor is coming about promiscuous which could show that she is conveying the idea that women do not have to come across as a sexual object in order to express their individuality and promote themselves to be noticed.

Representation of music artist:
The artist -Florence & The Machine- is not looking directly at the camera/towards the audience which represents her as being concealed and mysterious. The representation of this enigma makes the audience want to know more about the audience which therefore leads to them purchasing the album being advertised. Furthermore the artist is represented as a conventional indie artist due to the individuality and uniqueness of the costume/clothing she is wearing within the image which represents her to be different and therefore exclusive which would appeal to the audience of the indie genre as well as those interested in uncommon artists. In addition, the artist is seen to be wearing a life-size lung necklace which represents her as being an outrageous and artistic artist, the statement is unusual which would therefore grab the attention of the audience.

Choices of image:
The use of a mid-shot within the image of the artist shows the audience both her facial expression and her body language in order to gain the audience an insight into the artist and how she is representing her music. The mid-shot puts pure focus on the artist which shows the audience that she is the main focus of the music album being advertised and also stresses the fact that she is the one being promoted along with her album. This gives the audience a visual perspective and face to the music/name of the artist of whom the audience may already recognise from previous projects. The use of the artists body language and posture within this image appears to be very elegant yet exaggerated in order to emphasise the sophistication of the artist and the music being promoted.

Typography:
The name of the album "Lungs" is in the largest font on the ad due to it being an album promotion as opposed to an artist promotion although the artists name is also in a large font. The writing being large therefore makes it easy to read for the audience to automatically identify the artist as they can vividly see the large title and the style of the writing that is used which therefore can be shown and identified by the audience with no difficulty. The typography of the title "Lungs" is emphasised by the imagery of lungs on the artist which makes the title of the album stick in the audiences mind more therefore making it more memorable to them. Furthermore the typography includes the most popular singles of the album in capital letters to promote the artists singles as well as the album as a whole and informs the audience of what is included within the album. This is placed under the numbered style release date which is unique as the release date is usually written in word style and states the word "released" which this magazine advert does not, instead it is out of the norm which therefore catches the audiences attention as to when to purchase the album.

Colours:
The colours used within this magazine advert include dark/deep greens and subtle pink in the backdrop to reflect the style of nature through plants which is indie based. This is contrasted by the bold colour of white for the typography in order to make the information stand out more against the darkened imagery colours. Black is the base colour in order to emphasise the typography making it the sole focus of the magazine advert.

Connotations of the artist:
The mise-en-scence of lungs on the artist connotes the idea that the artists music is strong and powerful - sung purely from the lungs - giving a literal aspect of the artists music style and singing techniques. The body language and posture of the artist turning away and putting her hand by her face could connote her being concealed and shy and hidden behind her music and voice which tells the audience that she cares more about her music that her self artist reputation.

To summarise, I will use my research of magazine advertisement to inform my planning of my own ideas as I have widened my knowledge of what needs to be included in order to promote an album sufficiently and by taking on board ideas such as the use of close-ups of the artist and bold large typography which I feel should be included within my own advert for my artist.

Research into chosen music artists - Miss Georgiou

As a group we decided on the artist Lana Del Rey who is from the Indie-Pop genre. The reason as to why our group decided on Lana Del Rey is because I find that her music is very lyrical so therefore would go well with a music video as we can include Goodwin's theory - lyrics matching the visuals within our music video. The song my group has chosen to analyse is RAC remix to Lana Del Rey's 'Blue Jeans'.

Lana Del Rey is an American singer/songwriter, born in New York in 1986, her birth name is Elizabeth Woolridge Grant. Lana Del Rey's awards consist of MTV Europe Music Award for Best Alternative in 2012, Echo Award for Best International Newcomer in 2013, Brit Award for International Breakthrough Act in 2012, Brit Award for International Female Solo Artist in 2013, Echo Award for Best International Rock Pop Female Artist in 2013, Q Awards for Q's Next Big Thing in 2011, Ivor Novello Awards for Best Contemporary Song in 2012 and UK Music Video Awards for Best Pop Video in 2012. American singer-songwriter Lana Del Rey has released three studio albums, four extended plays, 18 singles, and 17 music videos. She has sold more than seven million albums and twelve million singles worldwide. In 2011, Del Rey signed a record deal with Stranger Records and released her first single, "Video Games".It is Del Rey's best-charting single to date, peaking at number one in three countries and being certified Platinum or better in four. Later that year, she signed a joint record deal with Interscope Records and Polydor Records and released her second studio album, Born To Die, the following year. Born to Die reached number one in nine countries and received Platinum awards in fourteen. It was the fifth best-selling album worldwide in 2012 and has sold more than four million copies as of July 2014.Born to Die also produced eight singles. "Summertime Sadness", the album's sixth single, peaked at number one in Poland and was certified Platinum in three countries. In 2013, a Cedrick Gervais remix of "Summertime Sadness" was released. It peaked at number one in Hungary, and was certified Platinum or better in three countries.Del Rey followed up Born to Die with an EP called Paradise in late 2012. The EP produced three singles. In 2013, Del Rey contributed the song "Young and Beautiful". The song was certified Platinum in the United States and triple Platinum in Australia. Her third studio album, Ultraviolence was released in the summer of 2014 and debuted at number one in twelve countries.The album produced four singles and has been certified Gold in Australia, Canada, and the United Kingdom. As of July 2014, it has sold more than one million copies.

The two videos I have chosen to analyse is Lana Del Rey- Born to Die and Lana Del Rey - West  Coast

Within the 'Born to Die' music video Dyer's theory is used through the use of hegemony as the audience can relate to the Lana Del Rey as they can share or admire the relationship contrasted with individuality shown within the music video. Some fans of the artist may attempt to replicate Lana Del Rey in her behaviour and what she does in the music video, with a negative impact as she makes references to drugs and alcohol within the music video which can influence the target audience. In addition Lana Del Rey represents shared cultural values and attitudes, and promotes a certain ideology of love and relationships. The audiences interest in these values enhances Lana Del Rey's 'star quality', and it is through conveying beliefs, ideas and opinions/personal experiences through her music video that helps to create her star character to her fans which then connects and builds a relationship between her and her targeted audience as well as existing fans.

Goodwin's theory is used within the 'Born to Die' music video as the lyrics match the visuals. This is evident when the song lyrics quote "lost but now I am found" whilst the music video shows Lana Del Rey on her own then fades into her being with the male character to give the audience a visual aspect of the meaning behind the lyrics that she was 'found' within her relationship which is an idea that the audience could relate to. Furthermore, Lana Del Rey acts out the lyrics in some parts of the music video such as "going insane" and circling her finger around the side of her head and also "get high" whilst acting out smoking cannabis as well as "I was blind now I can see" whilst covering her eye with her hand then removing her hand. Another aspect of Goodwin's theory also put forward within the music video is the idea of a Star Image (protagonist), lots of camera shots are used making Lana Del Rey the centre of attention. Lana Del Rey's star image is very unique in the way she is presented through her clothes and her appearance. This helps to promote herself and her stars image towards the public and also helps to promote the music video itself in the process of creating and building up a public reputation for the artist herself. 

Lana Del Rey's artist representation is very unique and individual within this music video in the way she is presented through her clothes that is old style clothing which is rarely worn in the present day and also her appearance as a whole with hollywood style plumped lips and pin curls. This helps to promote herself and her stars image towards the target audience of those who listen to 'indie'-which promotes the individuality of the genre and also helps to promote the music video itself in the process of creating and building up a public reputation for herself. The use of close-ups within this music video helps to show the contrasted facial expressions of Lana Del Rey which consists of both a sad/straight depressed emotion and a smile which conveys a happy more upbeat emotion. This represents the artist as having different emotions about her personal experiences which can be relateable to the audience and their feelings.

The target audience of this music video are the existing fans of Lana Del Rey and also those who listen to the Indie genre. The target audience consists mostly of indie or sadcore lovers aged between 18-28 of the female sex as most females can relate to the video because there is love, abusive and argumentative elements involved within the video. 

The audience will see the music video in a narrative and cognitive light , this is because the music video tells a story which interests the audience but also informs the audience of the realisation of relationships especially those in young relationships. 

The mise-en-scene used within this music video through the use of clothing and costume which is contrasted throughout. In some parts of the music video Lana is seen to be wearing a dress of class and royalty as well as dressed in a hollywood theme in other parts and in another scene Lana is introduced very differently as she wears casual clothing (a leather jacket,converse,denim shorts and a crop top) which can appeal to a variation of different audiences by appealing to them with separate appearances through the mise-en-scene of her clothing. The mise-en-scene of setting and scenery also seems to contrast as some scenes are shot on what seems to be a dessert or woods at night which gives a romantic element whilst also showing the scenery of Lana in a French Palace to give out the feel of power and importance and also gives the impression that Lana is having flashbacks about moments with her lover through the change in setting.

The camera shots used within this music video includes a mid-shot where Lana is laying in a silk night dress on a bed by herself, some form of a fade occurs and Lana is still in the same position but now her "lover" is beside her whilst watching her and stroking her face which suggests there is an obsession and that he controls her. A long shot is also used within the music video showing the full scenery of a French Palace, the audience are shown Lana sitting on a throne elegantly whilst dressed to look as royalty, two real tigers are at either side of her, this camera shot suggests power and authority, especially because the tigers are so relaxed sitting beside her which seems as if they are to protect her and therefore she must have some form of control over them.

Within the 'West Coast' music video Dyer's star theory is used through hegemony as the audience can relate to the star through the relationship and love being shown within the music video which is a feature that they the share or admire with her. Some of Lana Del Rey's fans may attempt to replicate the star in their behaviour and what they do. This could have a negative impact as some of the scenes within this music video contains 'rebellious' behaviour such as smoking and drinking. Lana Del Rey represents shared cultural values and attitudes, and promote the idea of love within this music video in which the audience can take interest in or relate to which enhances Lana's star quality and gains her more fans. Lana Del Rey could also impact her fans through the  fashion trend within this music video which can lead to masses of fans copying her hairstyle and clothing. 

Goodwin's theory within this music video is shown through the technical aspect of his theory as effects are used throughout the music video - B&W effect.  The lighting and B&W colour helps to set the mood for the music video and creates an emphasis on significant parts of the song to create a dramatic and old-style effect and also to give the audience a different feel of the music video in a unique way. Another aspect of Goodwin's theory that is put forward in this music video is the narrative of the song. Andrew Goodwin believed that it was important for an artist to be involved in the music video by performing or acting out a role as the main character or singer which is evident of Lana Del Rey doing so in this music video - playing the female main role in the love story being narrated.

The lyrics within this music video shows the recurring theme in the majority of Del Rey's lyrics- That she is represented as a naive girl falling in love with a bad guy. The audience are shown that Del Rey is naive and weak, as despite all the things this man has done to her she continues to love him. Clearly these lyrics are engineered to appeal to a very wide target audience, as they are reasonably vague and address very general problems, something that many mainstream artists also target.

The mise-en-scene used within this music video consists of the iconography of a cigarette held by the artist herself which is used as a sign of rebellion and also follows the generic conventions of the indie genre. Furthermore, the clothing of the artist is casual throughout which converts Lana Del Rey's usual old style/hollywood outfits. The use of casual clothing helps to make the music video more realistic and therefore more relateable to the audience.


The main camera shots used include a two-shot of Lana Del Rey and her 'lover' to give the audience a visual aspect of the relationship-in which the lyrics are about - between her and her 'lover' which therefore connects the audience to the narrative of the story as they may admire or even share the experience being shown within the music video. Many establishing shots are used to give the audience a feel of the surroundings within the music video which gives them more of an understanding of the story being told. There are also many close-ups of the artist within the music video to build a relationship between the audience and the artist and to show Lanas facial expression to connect her feelings with the audience making the lyrics more understandable to them.

Target audience results - Miss Miller

Questionnaire

Research was carried out by my group to find out varied views of the public of their taste in music genre, more specifically their views of the indie genre. Their views and opinions will give us constructive feedback in order to produce the music video sufficiently. 40 people were asked these questions which is a large amount of the public and would therefore give us a wide variety of answers and different views/feedback on what the people think. 

This research was carried out to find out what certain concepts appeal to our target audience, so I can ensure that they will enjoy the music video that I will create. The research was carried out to gain more ideas of what to include in the music video, to decide if the artist we are doing will appeal to our target market and what elements of an Indie music video attract and entertain our target audience. The reason why we had forty people participate in this questionnaire was in order to allow the data to be more representative and valid. Collecting information from a wider audience is more likely to produce quantitative and representative results. These results will help me to plan what content is going to be shown in the music video. Also, when it comes down to creating a storyboard I would have gained more ideas, making the storyboard task easier.  

This questionnaire has the questions that were asked to the audience. Within this questionnaire ten questions were asked, three closed questions and seven open questions. 

Vox pox

The vox pops above are used to gain qualitative data, above there are five different people all of different ages. This also helps me to see their different views and this gives them the opportunity to express their views on indie music and music videos in more detail which can allow me to use this data.

Pie Charts

This question on the pie chart determines the gender of the public. From the above pie chart it is evident that more women than men were asked in the questionnaire. This is possibly because of the fact that women are more likely to listen to indie music and therefore I have chosen to aim and make my target audience women for my music video as they are most likely to watch music videos involving Lana Del Rey as she is a female artist who's music consists mostly of love songs which appeals more to females. The ratio between the two sexes is not too different at 32% male 68% female. This will allow me to know what gender we will target our music video at, which will be males due to the data. But I will make sure that the music video is suitable for both sexes and is universal for both genders to enjoy. This question has been useful as it has helped us decide on the gender of our audience. Which will allow us to make the music video more conventional to males. Which will allow them to be more entertained by the music video. 

The question and this pie chart shows the varied age ranges that we investigated into and asked to conclude the overall age group interest in our chosen artist. The largest of the sections is the 17-22 which wasn't far off our other age variation of 11-16 years old both of which are ages our group will be aiming to target our music video at. This can help our group to see what the main aims of this specific age group would want in an Indie music video and allow us to focus more on their interests rather than that of an older target audience. I will intend on using this pie chart to be able to aim the music video at the audience between the ages of 11-16 and 17-22. This has allowed us to make sure that our results are valid and catered to our target audience. This question was done to inform me if the majority of the individuals questioned were the target audience age of a typical indie music video. With this question it will also allow us to  be confident in including alcohol references, violent imagery and forms of abuse to portray our chosen song in a deeper manner. So we now know that our target audience are suitable for this content.

This question and pie chart above shows the response  and opinion on the audience of whether or not they like our chosen artist. This will help our group to decide whether the audience will like the song and music video that will be produced and whether they will take interest in watching it. From the pie chart above it shows that over half of the responses from the public like Lana Del Rey, this will help us to follow the conventions of Lana Del Rey and to make sure the music video follows the same style as Lana Del Rey's music videos and music which will determine whether the majority of the audience will like it. A large section of people opted for 'maybe' which means they may not like everything about Lana Del Rey's style or conventions which means our group can take this into consideration and adapt the style in some ways to appeal to the interest of a wider range of audience. This allowed me to find out if Lana Del Rey is admired by many and if it would be worth while for us to do her song. However, we found out that she has a large fan base. Due to her popularity it would prove successful to make a music video for Lana's song 'Blue Jeans'. This has also given me a sign of not to subvert what Lana Del Rey usually gives to her audience. As her fans blatantly like what she is doing. So we should ensure that our music video is something which can be easily connected with Lana Del Rey's previous music videos and current artistry. 

This pie chart and question gives me the result of the public on what genres they enjoy and whether or not they like the indie or house music genres. This overall pie chart shows that most people like the house genre which ties in with our groups music video as we are using a remix. Many people also said the indie-genre due to well known artists in the UK such as Ellie Goulding and Ed Sheeran making the genre more popularised. A lot of the audience like indie music which gives me confidence that they will like the indie music video that I am creating which is mixed with the even more popular genre of house/dance.

This part chart shows the response and opinion of whether or not the public like remixed songs of varied genres. I specified my question in my Vox Pox to the indie genre to get the view of remixes of our chosen genre. As you can see the pie chart shows the majority of people said yes they think the indie genre can be remixed which reassures our group that we can carry out the idea of mixing the indie genre with the dance genre in order to make it more upbeat. The second largest portion of people opted for 'other' which shows they are apprehensive but wouldn't dismiss the idea. The pie chart gives us an overall positive response which will enable our group to carry out the conventions of both genres to combine.

                                            

This pie chart shows the response of the audience on the style they most like to see included within a music video. This enables our group to gain feedback on what style/s to use when producing our music video based on what our target audience prefers. The pie chart shows that the majority of the audience would like to see a Narrative/concept based music video which allows our group to continue our narrative based idea of a love story within our music video. The amount of people who said they like to see performance was almost equal to those who said a mixture of the styles which means our group can take this data and take into consideration of mixing some aspects of performance with our narrative based concept.

This pie chart question ties in with the previous question as it follows our groups narrative idea on a love story. The results on this pie chart enabled us to gain an insight into the views of the audience on whether or not they like to see a love story narrative in a music video and whether or not we should go through with our idea. The majority of people said they would like to see a love story which assures our group that it would appeal to most of our target audience.

This pie chart gives our group the different opinions of the audience on what to include within out music video based on what they like. The vast majority of people said they like to see a narrative of the artists life followed by many people saying a love story. I intend to carry out a love story within our music video in order to appeal to our target audience. Few people said a performance of the song which is good feedback with not including that style within our groups music video.

This pie chart gives us negative feedback from the audience on their opinions on what they wouldn't want to see included in a music video. This gives our group an understanding in what not to include that wouldn't appeal to our target audience. A vast majority of people said they wouldn't want to see a confusing story that is difficult to follow; our group can take this feedback and make sure our storyline is clear and easy to follow and understand in order to attract a wider range of our target audience. Many people also said they don't like to see too many explicit actions which our group can take into consideration and make sure we limit the amount of explicity included within our music video.

This pie charts results gives our group the response on what characters our target audience like to see in a music video. Our results showed that the majority of people said they like to see male and female characters together which can imply a love story or some sort of relationship between the two sexes which our group intend to carry out with our narrative based style on a love story.

The subculture theory that I believe would be most closely applied to my group and I is Grant McCracken where the post modern world is full of diversity, dynamism and creativity. McCracken states that if we look at the array of values, and ideologies then we can't say all sub cultures come from one culture.  

For example the genre rock and heavy metal cannot come from the genre pop and indie genre because the style of music is completely different and may not be totally the same as the other genres as each have their own styles.