Friday, 4 July 2014

Research into music channels - Miss Georgiou


The target audience for channel MTV is 11-25 year olds primarily. This is their niche audience who they aim their music towards. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world. The audience are people who like mainstream artists such as Justin Bieber, Miley Cyrus, Ed Sheeran and mainly artists that would cater for the global audiences. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable. The type of music that MTV plays is chart music so varies from RnB, pop, rap, indie-pop/rock as it's a mainstream channel so therefore caters for a variety of people. The main artists that MTV plays include Miley Cyrus, Ed Sheeran, Nicki Minaj, Lil wayne and Justin Bieber. The programmes in which MTV owns include My Super Sweet 16, Geordie Shore, The Valleys, Catfish, MTV Cribs and many more. There are also some sub-channels which consists of MTV Base, MTV Classic, MTV Dance, MTV Hits, MTV Music, MTV Rocks.
The MTV logo is basic and is easy to identify to the MTV music channel.



The target audience for Capital FM can range from 11-25.
Capital Fm play current music from the charts so can vary from Pop, dance, house. However it mainly consists of pop music due to the younger target audience.
Some of the main current artists that Capital Fm broadcast are Ariana Grande, Katy Perry, David Guetta and Taylor Swift. Capital brand extended to form a new nationwide digital radio station by rebranding Choice FM as Capital Xtra.The Capital FM logo consists of the radio station number to identify the name with the radio station channel. It also includes the caption "The UK'S NO.1 HIT MUSIC STATION" in order to appeal to a wider range of audience as it is informing them of its popularity. The capital Fm radio logo is the same as the Capital TV logo. They are the same because it is easily recognized that they are the same company and are therefore playing the same thing. The word hit is in a different colour to the rest of the writing, this is to outline the type of music in which they play.


Kiss TV is a commercial music television channel from Box Television available on the Sky Digital and Virgin Media digital TV platforms. Kiss has an older audience to previous music channels, due to its contrasting music genres. These attracts an audience of 16-25 year olds. With not many mainstream artists.The playlist is predominantly mainstream Urban Pop, Dance and R&B, although since its relaunch in Summer 2006, it has begun to focus more on dance music again. It is based on the format of the Bauer owned London radio station Kiss 100, which started as a pirate radio station in 1985. Kiss is its own company, meaning it only plays its own shows with no other companies involved, allowing for music to be played all day. However, within the company they have created another channel named KISSTORY, playing 'old skool' tracks, in which would attract an audience of an older age, increasing the audience barrier. Kiss TV is now part of subscription packages on all platforms. It is part of a boquet of channels owned by Box Television (a joint venue between Bauer, and Channel 4) which includes 4 music, Kerrang! TV, Smash Hits, Q, The Box and Magic.


4 music has a mainstream audience of primarilly 16-25 year olds. This is aimed at this specific age group due to the genre of the music it plays which is the most current music on the radio and therefore the music that most of this audience would generally listen to in the everyday world, just like MTV. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable. 

4 music's music genre publishes mainly pop, with it being a smaller, yet still a mainstream channel. Just like MTV it has many mainstream genres such as pop, indie, indie rock, r&b etc. This would create a better relationship for the audience as they will want to hear current music and music they think that everybody else listens too. This music is up tempo music that's relatable and current to many different people. The genres are so different that there is something for everybody and this entrigues the audience to watch the channel more than any other channel there is. 
When looking at 4 music's website and watching the channel, the main artists in which are played are Beyonce, Ellie Goulding, Jessie J, Justin Bieber and Justin Timberlake. These artists are slightly different to the stereotypical artists like on MTV. This shows that they although play current music can also play old school music so for there niche audience they play music that would of been around when they were younger but would have listened to aswell. This would create a better relationship for the audience as they will be able to connect with the music station more as they are more relatable music for them and also for music that they had in their past that they may like, this then makes the audience think that the channel is mainly directed for them and nobody else. 4 Music plays TV shows from its main companies channel 4 and E4, such as 8 out of 10 cats and the peep show. However, they have been licensed to play programmes from other channels such as Keeping Up With the Kardashians and Kourtney and Kim take Miami. It also plays its own programmes based around music, such as, UKHOT40 and the breakfast fix. This will connect with the audience more as they are using programmes that aer about friendship and comedy and also reality which would again create a better relationship with the audience as this would make it more relatable for them as they are at the age where they may experience what the people in the shows may do as they too are at a similar age. The 4 music logo is bright pink and bold number 4 with the word 'music' written in the middle of it. It is very noticeable and quirky with it resembling the channel, with its different types of programmes and different music artists. The simplicity shows the diversity of the music channel as it shwos both different programmes and also the music too, it shows how they diverse the channels to keep up with the needs of their audience and also thefans of the programmes and the music. The logo is more feminne due to the colour scheme being pink but with the use of the white and yellow shows more of a manly scheme to it aswell and therefore the channel caters for more.


This tv channel is owned by MTV also so plays many different current songs like MTV. Their target audience is from ages 11-25 years primarily. This is their niche audience who they aim their music towards. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world. The audience are people who like mainstream artists such as Justin Bieber, Miley Cyrus, Ed Sheeran and mainly artists that would cater for the global audiences. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable. The genre of their music is mainstream and that includes chart music, top 40 , indie, pop, indie, rock, country, hip hop. This music caters for a wide global audience and plays different current genres such as ,  indie, pop, indie, rock, country, hip hop and these are all the music that the younger generation listen to and what the channel plays. This would create a better relationship for the audience as they will want to hear current music and music they think that everybody else listens too. This music is up tempo music that's relatable and current to many different people. The genres are so different that there is something for everybody and this entrigues the audience to watch the channel more than any other channel there is. The main Artists in which play regularly Nicki Minaj, Ed Sheeran, Miley Cyrus, Rihanna and Justin Bieber. These se are all mainstream artists that all the audiences can be connected to in many different ways, this can be from taking different mise-en-scene elements such as clothing for different ideas on how to dress even to things such as makeup and personality. They will be able to connect with the artists in many different ways as they will be able to possibly compare them to other artists and figure out who they would rather want to see and what sort of genres they like.The logo is bright pink and bold bright green letters in the middle saying viva  written in the middle of it. It is very noticeable and quirky with it resembling the channel, with its different types of programmes and different music artists. The simplicity shows the diversity of the music channel as it shwos both different programmes and also the music too, it shows how they diverse the channels to keep up with the needs of their audience and also thefans of the programmes and the music. The logo is more feminne due to the colour scheme being pink but with the use of the white and yellow shows more of a manly scheme to it aswell and therefore the channel caters for more.




Thursday, 3 July 2014

What is a music video - Miss Miller

The style of this music video is both concept and narrative based, with the purpose of appealing to a wide range of audience. By attracting a wide audience the music video helps to self promote the artists featured within the music video as it makes them further recognisable towards the public which helps build a relationship between the audience and the artists as they can connect them to their music.
The target audience of this music video consists of both males and females of whom like the RnB music genre as it follows the codes and conventions of the music genre therefore making it appealing to the targeted audience. These codes and conventions include the mise-en-scene of costume which is seen to be the stereotypical dress code of an RnB artist in which the audience can make a visual link between the artist and the music genre, then further promoting the artists within the music industry.

A music video is a short film or video that is used to accompany a piece of music. Music videos are primarily used to market and promote the sale of music recordings, however some bands or artists may choose to create one for purely artistic purposes. Although the origins of music videos date back much further, they came into prominence in the 1980's, when MTV based their format around them.Within this post I will be analysing the music video for 'Same girl' by the R&B artists 'R-Kelly' and 'Usher'.

Throughout the 'Same girl' music video there are clear indications to what the purpose of the music video is. The music video withholds the purpose of all of the three categories narrative, performance and concept. Part 1:55 of the video shows the mise-en-scene with evidence of editing through the use of a split screen of both artists featuring in the music video. The use of this split screen allows the audience to have a visual image of both artists which makes the narrative being played out more memorable to them. Furthermore this music video purposely links the lyrics of the song to the video. This can be shown at 4:35 with another split screen showing two identical twin girls also mistaken for the "same girl". The use of the split screen here gives a visual image of the lyrics of the song for the audience as the song quotes "we've been messing with the same girl" which therefore gives the audience an understanding behind the meaning of the lyrics and the song through the narrative/concept being shown on the music video.


























The style of the music video is based on the genre of R&B. Throughout the music video generic conventions of R&B are shown. This includes the general use of materialistic objects that the artist tends to own. This is evident within this music video at 2:00-2:05 with the use the micro-element with a long shot of Usher in a sports car and one of R-Kelly in a private jet. The use of this long shot attracts the particular target audience who like the style of R&B therefore making them want to buy into the artists lifestyle which in this music video appears to be lavish and also revolves around materialistic items. This is conventional to that particular target audience as it allows them to build a relationship with the artist/s and helps them to identify the artist/s through their expensive lifestyle. This micro-element is used   to appeal to the target audience by promoting the artists within the music industry and connect them to the RnB genre by conveying the conventions typically associated and stereotyped with that music genre.














The codes and conventions of the particular music genre of R&B - for men- include the mise-en-scene of jewellery. Unlike males in hip hop, RnB stars wear subtle jewellery like a watch, chain and earring - where as in hip hop they would wear bundles of jewellery. This is carried out by the 'Same girl' music video as both Usher and R-Kelly are seen to be wearing jewellery which consist of earrings a watch a ring and a chain. Jewellery is the most conventional piece of clothing in both R&B and Hip-Hop genres. In every R&B video you see, some sort of jewellery, whether that be a watch, a necklace, or an earring, the artist will have some form of jewellery, which shows wealth and status in society. By using the micro-element of costume - jewellery- within this music video it enables the target audience to associate the artist with the music genre in a visual aspect as well as building a relationship between the artist and the audience as the audience can aspire to the lifestyle of the artist/s therefore promoting the artists as icons.











Another generic convention of RnB music videos for males are tattoos. A lot of RnB male artists have tattoos a majority of the time they are on their chest if not they are on their arms. They also tend to have multiple tattoos, it will not just be one. Tattoos are a big part of R&B culture again, with the majority having lots of tattoos all visible to the public. This could be used to show creativity and independence from other artists. Even if two artists sound similar, the tattoos and personalities they have could set them apart from each other so much that they wouldn't be seen as similar anymore. However, this is challenged by this music video as no tattoos are visible to the audience so can be therefore seen to be challenging the stereotype of RnB stars to be covered in ink therefore making the video more memorable to the target audience as it's not rare within the RnB genre.
Furthermore RnB male artists generally hold the convention of being topless within their music videos. This is because a lot of male RnB artists target market are young teenage girls. However this has adapted over the years as the majority of R&B music videos nowadays have male artists dressed in smart/casual clothing. This could be to represent class or status in society. This convention has been carried out within the 'same girl' music video as both 'Usher' and 'R-Kelly' are seen to be wearing either casual clothing or smart suits which gives out a more sophisticated feel to the RnB genre.


The style of this music video is both concept and narrative based, with the purpose of appealing to a wide range of audience. By attracting a wide audience the music video helps to self promote the artists featured within the music video as it makes them further recognisable towards the public which helps build a relationship between the audience and the artists as they can connect them to their music.
The target audience of this music video consists of both males and females of whom like the RnB music genre as it follows the codes and conventions of the music genre therefore making it appealing to the targeted audience. These codes and conventions include the mise-en-scene of costume which is seen to be the stereotypical dress code of an RnB artist in which the audience can make a visual link between the artist and the music genre, then further promoting the artists within the music industry.