The target audience for channel MTV is 11-25 year olds primarily. This is their niche audience who they aim their music towards. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world. The audience are people who like mainstream artists such as Justin Bieber, Miley Cyrus, Ed Sheeran and mainly artists that would cater for the global audiences. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable. The type of music that MTV plays is chart music so varies from RnB, pop, rap, indie-pop/rock as it's a mainstream channel so therefore caters for a variety of people. The main artists that MTV plays include Miley Cyrus, Ed Sheeran, Nicki Minaj, Lil wayne and Justin Bieber. The programmes in which MTV owns include My Super Sweet 16, Geordie Shore, The Valleys, Catfish, MTV Cribs and many more. There are also some sub-channels which consists of MTV Base, MTV Classic, MTV Dance, MTV Hits, MTV Music, MTV Rocks.
The MTV logo is basic and is easy to identify to the MTV music channel.
The target audience for Capital FM can range from 11-25.
Capital Fm play current music from the charts so can vary from Pop, dance, house. However it mainly consists of pop music due to the younger target audience.
Some of the main current artists that Capital Fm broadcast are Ariana Grande, Katy Perry, David Guetta and Taylor Swift. Capital brand extended to form a new nationwide digital radio station by rebranding Choice FM as Capital Xtra.The Capital FM logo consists of the radio station number to identify the name with the radio station channel. It also includes the caption "The UK'S NO.1 HIT MUSIC STATION" in order to appeal to a wider range of audience as it is informing them of its popularity. The capital Fm radio logo is the same as the Capital TV logo. They are the same because it is easily recognized that they are the same company and are therefore playing the same thing. The word hit is in a different colour to the rest of the writing, this is to outline the type of music in which they play.
Kiss TV is a commercial music television channel from Box Television available on the Sky Digital and Virgin Media digital TV platforms. Kiss has an older audience to previous music channels, due to its contrasting music genres. These attracts an audience of 16-25 year olds. With not many mainstream artists.The playlist is predominantly mainstream Urban Pop, Dance and R&B, although since its relaunch in Summer 2006, it has begun to focus more on dance music again. It is based on the format of the Bauer owned London radio station Kiss 100, which started as a pirate radio station in 1985. Kiss is its own company, meaning it only plays its own shows with no other companies involved, allowing for music to be played all day. However, within the company they have created another channel named KISSTORY, playing 'old skool' tracks, in which would attract an audience of an older age, increasing the audience barrier. Kiss TV is now part of subscription packages on all platforms. It is part of a boquet of channels owned by Box Television (a joint venue between Bauer, and Channel 4) which includes 4 music, Kerrang! TV, Smash Hits, Q, The Box and Magic.
4 music has a mainstream audience of primarilly 16-25 year olds. This is aimed at this specific age group due to the genre of the music it plays which is the most current music on the radio and therefore the music that most of this audience would generally listen to in the everyday world, just like MTV. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable.
4 music's music genre publishes mainly pop, with it being a smaller, yet still a mainstream channel. Just like MTV it has many mainstream genres such as pop, indie, indie rock, r&b etc. This would create a better relationship for the audience as they will want to hear current music and music they think that everybody else listens too. This music is up tempo music that's relatable and current to many different people. The genres are so different that there is something for everybody and this entrigues the audience to watch the channel more than any other channel there is.
When looking at 4 music's website and watching the channel, the main artists in which are played are Beyonce, Ellie Goulding, Jessie J, Justin Bieber and Justin Timberlake. These artists are slightly different to the stereotypical artists like on MTV. This shows that they although play current music can also play old school music so for there niche audience they play music that would of been around when they were younger but would have listened to aswell. This would create a better relationship for the audience as they will be able to connect with the music station more as they are more relatable music for them and also for music that they had in their past that they may like, this then makes the audience think that the channel is mainly directed for them and nobody else. 4 Music plays TV shows from its main companies channel 4 and E4, such as 8 out of 10 cats and the peep show. However, they have been licensed to play programmes from other channels such as Keeping Up With the Kardashians and Kourtney and Kim take Miami. It also plays its own programmes based around music, such as, UKHOT40 and the breakfast fix. This will connect with the audience more as they are using programmes that aer about friendship and comedy and also reality which would again create a better relationship with the audience as this would make it more relatable for them as they are at the age where they may experience what the people in the shows may do as they too are at a similar age. The 4 music logo is bright pink and bold number 4 with the word 'music' written in the middle of it. It is very noticeable and quirky with it resembling the channel, with its different types of programmes and different music artists. The simplicity shows the diversity of the music channel as it shwos both different programmes and also the music too, it shows how they diverse the channels to keep up with the needs of their audience and also thefans of the programmes and the music. The logo is more feminne due to the colour scheme being pink but with the use of the white and yellow shows more of a manly scheme to it aswell and therefore the channel caters for more.
This tv channel is owned by MTV also so plays many different current songs like MTV. Their target audience is from ages 11-25 years primarily. This is their niche audience who they aim their music towards. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world. The audience are people who like mainstream artists such as Justin Bieber, Miley Cyrus, Ed Sheeran and mainly artists that would cater for the global audiences. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable. The genre of their music is mainstream and that includes chart music, top 40 , indie, pop, indie, rock, country, hip hop. This music caters for a wide global audience and plays different current genres such as , indie, pop, indie, rock, country, hip hop and these are all the music that the younger generation listen to and what the channel plays. This would create a better relationship for the audience as they will want to hear current music and music they think that everybody else listens too. This music is up tempo music that's relatable and current to many different people. The genres are so different that there is something for everybody and this entrigues the audience to watch the channel more than any other channel there is. The main Artists in which play regularly Nicki Minaj, Ed Sheeran, Miley Cyrus, Rihanna and Justin Bieber. These se are all mainstream artists that all the audiences can be connected to in many different ways, this can be from taking different mise-en-scene elements such as clothing for different ideas on how to dress even to things such as makeup and personality. They will be able to connect with the artists in many different ways as they will be able to possibly compare them to other artists and figure out who they would rather want to see and what sort of genres they like.The logo is bright pink and bold bright green letters in the middle saying viva written in the middle of it. It is very noticeable and quirky with it resembling the channel, with its different types of programmes and different music artists. The simplicity shows the diversity of the music channel as it shwos both different programmes and also the music too, it shows how they diverse the channels to keep up with the needs of their audience and also thefans of the programmes and the music. The logo is more feminne due to the colour scheme being pink but with the use of the white and yellow shows more of a manly scheme to it aswell and therefore the channel caters for more.